Part-Time Marketing Strategist - Research Commercialization & Event Support

About the Role

Key Responsibilities

• Promote Penn State's intellectual property and research innovations to external audiences such as industry, investors, and economic development partners.
• Develop marketing collateral and digital content tailored to commercialization goals.
• Work with the Office of Technology Transfer to translate technical content into compelling marketing narratives.
• Support commercialization campaigns to increase licensing, partnerships, and sponsored research.
• Support and manage logistics for commercialization-focused events including networking sessions, investor forums, pitch events, and panel discussions.
• Coordinate with internal and external stakeholders for invitations, space, catering, run-of-show, speaker support, and post-event follow-up.
• Contribute to the development of marketing assets and promotions such as emails, landing pages, and social content.
• Assist in executing tactics that advance Penn State's commercialization roadmap.
• Participate in cross-functional planning sessions and contribute to tracking progress of strategic initiatives.
• Analyze marketing and engagement metrics to refine campaigns and event strategies.
• Report outcomes related to lead generation, partner engagement, and intellectual property interest.

Requirements

• Experience in marketing strategy, preferably in research, technology transfer, or startup/innovation ecosystems.
• Ability to translate complex or technical information into compelling, market-facing messages.
• Familiarity with CRM tools (HubSpot preferred) and event management platforms.
• Experience planning and executing professional events (virtual or in-person).
• Strong project management, writing, and stakeholder engagement skills.
• Must be a U.S. Citizen.

Nice to Have

• Experience in a university or research-intensive organization.
• Understanding of intellectual property marketing or B2B sales cycles for emerging tech.
• Proficiency with platforms such as PowerBI, Adobe Creative Suite, or Canva.

Qualifications

• No specific formal educational qualifications specified in the description.

Benefits & Perks

• Flexible work schedule with approximately 10-20 hours per week.
• Remote work opportunity with potential for in-person meetings and team gatherings.
• Work in a supportive academic environment committed to diversity, equity, and inclusion.