Partner Marketing Director

About the Role

Key Responsibilities

• Lead the strategy and execution for Strategic ISVs and SI partners, aligning on Docusign and partners' go-to-market plans that drive mutual pipeline and revenue
• Serve as a primary marketing interface to strategic partners and SIs - aligning plans, executing joint campaigns, and measuring results
• Collaborate closely with product marketing, sales, customer success, and partner teams to enable partner sales motion, educate stakeholders, and support adoption
• Own marketing contribution to pipeline goals through scalable programs, co-marketing initiatives, and partner program activation
• Track KPIs and performance analytics to optimize and report on marketing ROI, pipeline contribution, and overall impact
• Develop a deep understanding of our partner business models, focus areas, priorities, and how those align with our customer needs to drive relevant, value-based campaigns
• Manage budgets, program calendars, and stakeholder alignment to drive operational excellence
• Manage a team while also personally owning key initiatives and deliverables

Requirements

• Basic 12+ years of related B2B marketing experience, including 3+ years focused on strategic ISVs / SIs partner marketing
• 2+ years experience in SaaS space
• Experience planning and executing co-marketing campaigns with global enterprise partners
• Bachelor's degree in Marketing, Business, or related field
• Highly motivated, proactive, and personable with the ability to collaborate with all levels of an organization, internally and externally
• Strategic, analytical thinker who also delivers strong execution and follow-through
• Experience building and scaling partner marketing programs with measurable revenue impact
• Proven track record of supporting global-first teams
• Strong project management skills and ability to manage cross-functional initiatives across geographies
• High degree of ownership, initiative, and drive to make an impact
• Ability to thrive in a fast-paced, results-driven, and matrixed environment
• Familiarity with partner program structures, partner tiers, and MDF/co-op fund management
• Organized, critical thinker and detail-oriented with a proven record of driving positive business results
• Comfortable with ambiguity, excel as a self-starter with desire to drive new initiatives from conception to completion and exhibit a strong bias for action

Nice to Have

• Familiarity with partner program structures, partner tiers, and MDF/co-op fund management
• Experience building and scaling partner marketing programs with measurable revenue impact
• Proven track record of supporting global-first teams

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 12+ years of related B2B marketing experience
• 3+ years focused on strategic ISVs / SIs partner marketing
• 2+ years experience in SaaS space

Benefits & Perks

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals
• Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance
• Stock: This role is eligible to receive Restricted Stock Units (RSUs)
• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Life at Docusign: inclusive work environment and commitment to diversity