Partner Marketing Senior Specialist

About the Role

Key Responsibilities

• Develop, execute, and measure partner marketing campaigns to drive and accelerate pipeline with assigned partners.
• Drive and be accountable for partner Go-to-Market strategies and campaign plans, including planning, execution, and reporting throughout the year.
• Liaise with Ecosystem/Partner managers to develop comprehensive marketing strategies, plans, and program architecture supporting partner business priorities.
• Translate partner-specific value propositions into tailored marketing plans for various program requirements.
• Develop co-marketing GTM plans and allocate co-funds (Marketing Development Funds or otherwise) for target industries and sales initiatives.
• Collaborate with sales leadership to secure buy-in for partner marketing plans, including resource and capability considerations.
• Establish co-marketing spend and costs aligned with sales contribution ratios and revenue objectives.
• Work with internal marketing teams to determine tactics, messaging, and channels to meet program objectives.
• Provide operational support to partners for leveraging digital marketing assets and subject matter experts.
• Support partner development and enablement through training and skills extension programs.
• Regularly review performance metrics and make adjustments for optimization.
• Collaborate with marketing and sales peers across different geographies and engagement models.

Requirements

• Bachelor's degree or MS in Marketing, Sales, Business, Administration, or Communications preferred, or equivalent work experience.
• 8-10 years of experience in channel partner management.
• Superior time-management and organizational skills.
• Experience in a similar role with B2B sales cycle planning within a complex software technology environment is a plus.
• Proficient in tools like MS Project, Microsoft Excel, PowerPoint, Visio, and analytics tools.

Qualifications

• Bachelor's degree or MS in relevant fields or equivalent work experience.
• 8-10 years of experience in channel partner management.

Benefits & Perks

• Competitive salary with potential for bonus, ranging from $147,000 to $173,000 based on experience.
• Comprehensive medical, dental, and vision coverage for employees and dependents.
• Employee life, short & long-term disability insurance.
• Tuition reimbursement.
• Immediate 401K enrollment with a 50% match up to 8% of eligible compensation.
• Flexible time off policy and 10 paid holidays.