Partnership Activation Associate

DraftKings

New York, NY

Full Time

Entry Level

70k-84k

7 days ago

Job Description

About the Role

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. As a Partnership Activation Associate, you'll join a high-impact team that builds and delivers best-in-class partnerships with professional sports teams and leagues. In this role, you'll manage the day-to-day activation of contractual assets across our Strategic Partnerships portfolio. You'll collaborate cross-functionally, drive creative execution, and bring our sports partnerships to life in ways that advance core business goals.

Key Responsibilities

Manage the execution of partnership deliverables across team and league agreements.
Collaborate with the Strategic Partnerships Team to support activations that drive brand engagement and business performance.
Partner with internal stakeholders to submit creative briefs, manage approvals, and ensure assets align with brand and partnership objectives.
Track campaign and activation spending to maintain alignment with budget goals.
Streamline internal processes by identifying opportunities for efficiency and better collaboration.
Monitor partnership health and performance, flagging risks and opportunities proactively.
Stay informed on industry trends and competitor activity to help inform partnership strategy.
Contribute to planning cycles and postmortems with insights and ideas that help optimize future activations.

Requirements

A minimum of 1 year of experience in marketing or partnerships, ideally within the sports or entertainment industries.
Bachelor's Degree in Marketing, Business, or a related field.
Strong organizational and project management skills with a high attention to detail.
Ability to manage multiple tasks across stakeholders in a fast-paced, deadline-driven environment.
Comfort interacting with partners and external stakeholders; willingness to travel as needed.
Data-driven mindset and ability to draw insights from performance metrics.
Proficiency with tools such as Microsoft Office (Excel, PowerPoint) and project tracking systems.
Passion for sports and a collaborative spirit that thrives in a team-oriented environment.

Nice to Have

Experience within the sports or entertainment industries.

Qualifications

Bachelor's Degree in Marketing, Business, or a related field.

Benefits & Perks

US base salary range of $70,000.00 - $84,000.00 USD, plus bonus, equity, and benefits as applicable.
Guidance through the process of obtaining a gaming license if required.
Work in a publicly traded company (NASDAQ: DKNG) headquartered in Boston.

Working at DraftKings

Our teams are energized by innovation and readily embrace emerging technology. We are a technology company committed to shaping the future of gaming and sports partnerships, fostering a collaborative and forward-thinking environment.

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