Pay-Per-Click (PPC) Specialist

About the Role

Key Responsibilities

• Set up, launch, and manage paid media campaigns on Google, Meta (Facebook/Instagram), LinkedIn, and YouTube.
• Conduct keyword research, write engaging ad copy, and align creative with optimized landing pages to drive conversions.
• Track lead flow, monitor lead quality, and prepare performance reports to inform campaign optimizations.

Requirements

• 1-3 years of hands-on experience managing or assisting with Google Ads campaigns.
• Strong analytical skills and comfort working with performance data (Google Analytics, Looker Studio, Excel).
• Familiarity with landing page testing tools (Unbounce, VWO, etc.) and CRM tracking.

Nice to Have

• Analysis skills
• Pay-per-click (PPC) advertising
• Facebook Marketing analytics
• YouTube
• Instagram
• Keyword topic research
• Paid search marketing
• Data-driven decision making
• Campaign performance reporting
• Copywriting
• Excel data analysis
• Paid search advertising campaigns

Benefits & Perks

• Paid time off and paid holidays.
• Opportunities for growth and advancement.
• Team outings and sponsored events.
• Employee referral bonus programs.
• Firm-paid Medical HMO with affordable upgrades.
• Firm-paid Life and AD&D insurance.
• Low-cost Dental and Vision plans.
• 401(k).
• FSA (Flexible Spending Account).
• EAP (Employee Assistance Program).
• Pet Insurance.