Performance and Brand Marketing Director

About the Role

Key Responsibilities

• Manage the performance marketing budget, oversee the agency responsible for paid media to hit ROAS and CAC targets.
• Lead retention marketing strategy via email/SMS, directing messaging cadence, segmentation, and optimization.
• Develop and own the annual and seasonal marketing calendar, integrating product launches, collaborations, and seasonal campaigns.
• Lead brand messaging and storytelling to ensure consistency across all channels and materials.
• Oversee organic social media strategy and influencer partnerships to increase reach, engagement, and brand awareness.
• Partner with the Creative Director to plan and deliver high-impact creative assets for all campaigns and channels.
• Own the go-to-market process for seasonal and product launches, ensuring cross-functional alignment and timely execution.
• Analyze customer insights, campaign performance, and competitive trends to inform marketing strategies.
• Refine customer personas in partnership with the eCommerce Manager to guide targeting and messaging.
• Lead, mentor, and inspire the eCommerce Manager and Customer Service Lead, ensuring alignment with company goals.
• Manage and hold agencies, contractors, and cross-functional teams accountable for performance and deliverables.

Requirements

• 5+ years in DTC marketing, with at least 3 years in a senior role overseeing both performance and brand marketing.
• Experience in premium/luxury, lifestyle, fashion, or home goods industries preferred.
• Expertise in paid media, retention marketing, brand storytelling, content strategy, influencer marketing, and partnerships.
• Skilled at managing internal teams and external partners; proven ability to drive accountability and results.
• Data-driven mindset with a highly creative approach; thrives in a fast-paced, collaborative environment.
• Familiarity with tools such as Klaviyo, Shopify, analytics platforms, and project management tools.

Nice to Have

• Experience with analytics platforms and project management tools.

Qualifications

• No specific formal educational qualifications are explicitly mentioned in the description.

Benefits & Perks

• Competitive salary ($100,000 - $150,000 depending on experience).
• Medical, dental, and vision insurance.
• Life insurance.
• Retirement plan.
• Paid vacation, sick time, and holidays.
• Employee discounts on all Graf Lantz products.