Performance Marketing Creative Strategist

About the Role

Key Responsibilities

• Own the creative roadmap for paid campaigns across all channels, ensuring every asset is strategically briefed, tested, and optimized for growth.
• Translate media performance into creative insights, turning what works (and what doesn't) into clear recommendations for next-round creative and landing pages.
• Act as the connective tissue between channel leads and the creative team, ensuring insights from in-market performance directly inform briefs and next-round concepts.
• Run creative tests, analyze results, and translate insights into next-round recommendations.
• Support new campaign and product launches with channel-specific creative assets.
• Stay tapped into digital trends and bring fresh creative ideas for testing.

Requirements

• 6+ years in creative strategy, performance marketing, or communications planning, either in-house or at an agency.
• Hands-on familiarity with paid social, search, display, and/or direct mail creative best practices — you know what works on each platform and why.
• Comfort moving fluidly between analyzing performance data and developing creative ideas; you can read a performance dashboard and translate it into a clear, inspiring brief.
• A testing mindset and passion for experimenting, running A/B tests, and iterating creative to drive measurable performance improvements.
• Ability to partner with media leads, analysts, designers, copywriters, and external agencies to deliver high-performing creative.
• Strong organizational skills to juggle multiple briefs and campaigns at once, hitting deadlines without losing quality.
• Clear, concise, and persuasive communication skills when sharing insights and pitching creative directions to stakeholders.
• Curiosity about what's breaking through in digital culture, with a knack for spotting creative opportunities before they're obvious.
• Awareness of how to balance performance goals with brand voice and regulatory guidelines.

Nice to Have

• Experience working in a fast-paced, entrepreneurial environment.
• Knowledge of regulatory guidelines related to advertising and marketing.

Qualifications

• 6+ years of experience in creative strategy, performance marketing, or communications planning

Benefits & Perks

• Competitive salary based on experience
• Bonus and equity package
• In-office perks including backup child, elder, and/or pet care, and subsidized commuter benefit
• 401k match and comprehensive medical, dental, vision, life, and disability benefits
• Generous vacation policy and company-wide paid days off
• Up to 24 weeks paid parental leave for birthing parents and 12 weeks for non-birthing parents
• Access to family planning and fertility benefits
• Annual wellness stipend
• In-person and virtual events for team engagement