Personalization Strategist

About the Role

Key Responsibilities

• Gather data and insights to understand the landscape and trends in the sporting goods and omni-channel retail industry
• Analyze internal athlete data in partnership with Athlete Analytics team to ensure test ideas are aligned with strategic business objectives and will deliver the best omnichannel athlete experience
• Collaborate with Marketing Analytics to draw insights from completed tests to inform continued testing or scaling
• Write test briefs to outline hypotheses, desired athlete experience, creative needs, project timelines, test design, and KPIs
• Collaborate with pod members to define effort levels and overall feasibility of tests
• Own and manage agendas throughout the sprint, maintain communication with pod members, and coordinate with outside teams to ensure timely launch of personalized experiences
• Create scaling briefs for successful tests, defining tools, processes, and steps for automation to the full qualifying audience
• Build and maintain strong relationships with Data Science, Marketing Analytics, eCommerce Personalization, Category Planning, Loyalty, and Marketing Tech teams to identify gaps and opportunities
• Collaborate with Technology partners to understand the MarTech stack and upcoming features
• Utilize available tools and features to build scalable personalized experiences
• Stay up to date on ongoing tests and new addressable channels, site, and app features that could impact test feasibility and measurement

Requirements

• Bachelor's Degree
• 3-5 years experience
• Proficiency with MS Office suite (PowerPoint and Excel)
• Experience with personalization and testing platforms (e.g., Certona, Movable Ink)
• Comfort with managing marketing campaigns, A/B testing, and measurement methodologies
• Ability to manipulate and analyze large data sets and communicate insights
• Strong collaboration and partnership skills across enterprise teams
• Effective written, verbal, and presentation communication skills
• Proactive ownership mindset
• Ability to identify high-value opportunities and gain partner buy-in
• Foundational understanding of Agile processes
• Familiarity with enterprise reporting tools such as INTERA, Tableau (plus)
• Experience with database structures and capabilities (preferred)

Nice to Have

• Process design experience
• User-centered design training or experience
• Experience with project management tools such as JIRA, Workfront
• Knowledge of market and consumer qualitative research
• Familiarity with enterprise reporting tools like INTERA, Tableau

Qualifications

• Bachelor's Degree
• 3-5 years experience

Benefits & Perks

• Not specified in the description