PPC Specialist (Remote, MUST BE FL RESIDENT)

About the Role

Key Responsibilities

• Lead The Client To Success: Be their main point of contact. Ensure our company's efforts are aligned with meeting their goals. Guide clients with data, rapport, and the foresight of your Google Ads experience.
• New Account Onboardings: Actively lead the onboarding process and kick-off call.
• Own Their Success: Take accountability and ownership over the state of the account under your management (ensure it's built to and performing to your standards).
• Strategy: Maintain a cohesive account strategy to drive client goals. Monitor and manage account performance. Propose new ideas to continuously improve performance.
• Campaign Optimization: Analyzing key metrics and implementing changes to drive desired KPIs towards successful client outcomes.
• Ad spend/Uptime: Manage accounts and budgets to pace properly (not exceeded, underutilized, or abruptly interrupted).
• Tracking: Set up or guide developers to set up conversions. Monitor regularly that all conversion tracking is complete, accurate, and remains properly functioning.
• Reporting: Schedule and lead reporting calls, provide client reports as requested, keep the internal team informed of issues, challenges, and wins.
• Project Management: Ensure client requests are executed and reflected in PM system, create/update client meeting agendas, and create tasks as needed to upkeep accounts.
• Process Improvement: Create/improve processes and systems (checklists, SOPs, How-to videos, templates, etc.)

Requirements

• High proficiency in Google Ads (20+ accounts managed), preferably in an agency environment.
• Deep understanding of the relationship of performance metrics like CPC, CPM, and Conversion Rate on CPA and ROAS.
• Expert in Excel or Google Sheets Analysis: Primarily functions and pivot tables for analysis and reporting.
• High comfort with Google Ads Editor and Google Analytics/GA4.
• Personable and professional: Ability to present to clients on Zoom calls with accurate insights, explanations for changes in metrics, and recommendations supported by data.
• Detail-oriented: Highly analytical, attentive to detail with strong critical thinking skills.
• Superior organization skills. Prepared. Systemized.
• Experience: Google Ads: 5 years (Required).
• Language: English (Required).
• Work Location: Remote.
• Residency: Must be a resident of Florida.
• Application questions include managing Google Ads accounts and experience with pivot tables.

Nice to Have

• Experience managing 30-40+ accounts hands-on.
• Experience working in an agency environment.

Qualifications

• 5 years of experience in Google Ads.

Benefits & Perks

• Full Benefits: Health, Dental, Life, PTO, and 401k.
• Equipment Provided: Laptop, dual monitors, camera (for zoom), and bonus/convenience equipment.
• Competitive Packages + Bonuses.
• Bi-weekly skill workshops and access to proprietary documentation & SOPs.
• Opportunity for accelerated career paths and leadership expansion.