Precision Technology Product Business Lead

About the Role

Key Responsibilities

• Global subject matter expert for Precision Technology solutions, cross-Brand, cross-Region and cross-Customer segment.
• Deepen both Customer and Market understanding across CNH by connecting product teams to the market, Customer segments and target personas.
• Provide Product needs and priorities cross customer segment and communicate clear product roadmaps (provided by Technical Product Management).
• Identify and maintain a prioritized Customer Need List for Product area.
• Define and communicate the clear value proposition around product solutions.
• Benchmark competition and consolidate to understand competitive dynamics and messaging.
• Discover and define clear go to market strategies aligned with the business by explaining the why and when working directly with our Strategic Marketing, Brands and Regional teams.
• Shape and communicate how the world thinks about the product providing clear positioning and clear messaging.
• Encourage both internals and externals to tell the story.
• Lead product launch reviews to communicate product information detail to internal collaborators - Brands, Regions, Global Product Platforms (GPP's) and Aftermarket organizations.
• At Product release, communicate the Marketing positioning canvas - explaining the 'What', the 'How' and the 'Why does it matter'.
• Enforces customer validation efforts of Product solutions.

Requirements

• Bachelor's degree in Agriculture, Agricultural Business Management, Marketing or relevant field and 6+ years of experience with the sales and support of precision farming and guidance systems, practices and usage of agricultural equipment and working with farmers and dealers.
• Experience working in a product marketing, product management or product development role.
• Experience leading complex tasks with multiple stakeholders in a collaborative environment.
• Ability to travel up to 20% of the time.

Nice to Have

• Master's degree or equivalent experience Agriculture, Agriculture Business Management, Marketing or relevant field.
• Hands-on experience with agricultural products such as Large Tractors, Combines, Balers, Sprayers, Planters and Tillage Equipment.
• Knowledge of the agricultural products market and customer base globally.
• Strong written and verbal communication and presentation abilities.
• Working knowledge of precision farming & guidance, ISOBUS control, vehicle electronics, cellular and other forms of telecommunication for connected devices, along with mobile applications utilized for machine/fleet optimization.
• Comfortable in embracing change and driven to be part of a winning team.
• A demonstrated passion for driving Precision Agriculture across the industry.

Benefits & Perks

• Medical, dental, vision, disability, and life insurance.
• Industry leading 401k to support retirement objectives.
• Paid parental leave.
• Flexible work policies.
• Opportunities for self-development.
• Paid leave for specific activities.