Prin Product Marketing Business Partner

About the Role

Key Responsibilities

• Serve as the leader of marketing for a defined business or set of businesses, understanding target clients and building profitable plans to deliver messages, content, media, and experiences to attract and engage them.
• Capture emails and leads, working with sales to drive leads through the funnel to close, and manage significant marketing budgets to ensure profitable lead generation.
• Partner closely with internal teams including strategy, research, data, customer experience, communications, sales, and sales enablement, as well as external agencies, to deliver and manage an integrated annual marketing plan.
• Develop and execute targeted marketing plans using data sources, with a test and learn approach to optimize investment and results.
• Act as a key liaison across functional areas, advising on marketing practices, costs, benefits, and implementation to meet business objectives.
• Participate in strategic planning and own the development of the annual integrated marketing plan aligned with growth targets.
• Manage advertising campaigns across various channels including print, radio, direct marketing, social media, and event marketing.
• Monitor, analyze, and adjust campaigns to maximize results, and analyze post-campaign metrics to inform future strategies.
• Create and update marketing collateral, including copywriting and graphic design, to support brand and product campaigns.

Requirements

• Bachelor's degree in business administration, marketing, communications, or a related field, or equivalent experience.
• Minimum of 10 years of product marketing experience, preferably in the financial industry.
• Advanced understanding of marketing financials such as media costs and response metrics.
• Strong communication skills, both written and verbal, with the ability to engage at all organizational levels.
• Ability to collaborate effectively and influence internal partners to deliver on an integrated marketing plan.
• Advanced knowledge of marketing and advertising concepts, including product positioning and promotion.
• Strong problem-solving, decision-making, organizational, and influencing skills.
• Excellent presentation skills and the ability to translate technical information for non-technical audiences.

Nice to Have

• Experience in the financial industry.
• Experience with product marketing and competitive research.

Qualifications

• Educational background in business, marketing, or communications, or equivalent experience.
• At least 10 years of product marketing experience.

Benefits & Perks

• Hybrid work model with up to 50% remote work.
• Flexible schedules, including summer flexibility.
• Up to 9% contribution to 401(k) (3% fixed plus up to 6% match).
• Medical, dental, vision, HSA/FSA, life & AD&D insurance, disability, wellness programs, and EAP.
• Vacation, sick leave, holidays, parental leave, volunteer paid time off.
• Learning and development programs, mentorship, and professional membership reimbursement.