Prin Product Marketing Business Partner

About the Role

Key Responsibilities

• Serve as the leader of marketing for a defined business or set of businesses, understanding target clients and building profitable plans to deliver messages, content, media, and experiences.
• Capture emails/leads and work with sales to drive those leads through the funnel to close, managing significant marketing budgets to ensure profitable lead generation.
• Partner closely with internal teams including strategy, research, data, customer experience, communications, sales, and sales enablement, as well as external agencies, to deliver and manage an integrated annual marketing plan.
• Research marketing opportunities and options, and advise the business on practices, costs, benefits, and implementation requirements.
• Collaborate with business leadership and stakeholders to define opportunities, prioritize projects, and leverage resources effectively.
• Participate in strategic planning and develop the annual integrated marketing plan aligned with growth targets.
• Manage advertising campaigns and marketing budgets, including print, radio, direct marketing, sales collateral, and event marketing.
• Monitor, analyze, and adjust campaigns to maximize results, and analyze post-campaign metrics to inform future strategies.
• Create and update marketing collateral, including copywriting and graphic design, to support brand and product campaigns.

Requirements

• Bachelor's degree in business administration, marketing, communications, or related field, or equivalent experience.
• Minimum of 10 years of product marketing experience, preferably in the financial industry.
• Advanced understanding of marketing financials, including cost of media and response metrics.
• Strong communication skills, both written and verbal, with the ability to engage at all organizational levels.
• Ability to influence internal partners and collaborate across teams to deliver an integrated marketing plan.
• Knowledge of marketing and advertising concepts, including product positioning and promotion.
• Understanding of the financial industry and competitor products.
• Strong problem-solving, decision-making, organizational, and influencing skills.
• Excellent presentation skills and ability to translate technical information for non-technical audiences.
• Grammatical and proofreading skills.

Nice to Have

• Experience in the financial industry.

Qualifications

• Bachelor's degree or equivalent experience in relevant field.
• At least 10 years of product marketing experience.

Benefits & Perks

• Parental leave, paid time off, sick time, 401(k) with up to 9% contribution (including fixed and matching components).
• Medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP.
• Vacation, sick leave, holidays/floating holidays, volunteer paid time off.
• Learning and development programs, mentorship opportunities, professional membership/certification reimbursement.
• Flexible hybrid work model with up to 50% remote work.