Prin Product Marketing Business Partner

About the Role

Key Responsibilities

• Serve as the leader of marketing for a defined business or set of businesses, understanding target clients and building profitable plans to deliver messages, content, media, and experiences to attract them.
• Capture emails and leads, working with sales to drive leads through the funnel to close, and manage significant marketing budgets to ensure profitable lead generation.
• Partner closely with internal teams including strategy, research, data, customer experience, communications, sales, and sales enablement, as well as external agencies, to deliver and manage an integrated annual marketing plan.
• Develop and execute targeted marketing plans using data sources, with a test and learn approach to optimize investment.
• Act as a key liaison across functional areas, advising on marketing practices, costs, benefits, and implementation to meet business objectives.
• Participate in strategic planning, own the development of annual integrated plans, manage budgets, and recommend marketing approaches.
• Manage advertising campaigns across various channels including print, radio, direct marketing, social media, and event marketing.
• Create, implement, and oversee campaign deliverables, monitor and analyze campaign performance, and adjust tactics to maximize results.
• Analyze post-campaign metrics, report findings, and suggest future improvements; lead collateral creation and updates to support branding and product campaigns.

Requirements

• Bachelor's degree in business administration, marketing, communications, or related field, or equivalent experience.
• Minimum of 10 years of product marketing experience, preferably in the financial industry.
• Advanced understanding of marketing financials, including media costs and response metrics.
• Strong listening, written, and verbal communication skills across all organizational levels.
• Ability to engage internal partners through influence and collaboration to deliver an integrated marketing plan.
• Advanced knowledge of marketing and advertising concepts, including product positioning and promotion.
• Deep understanding of the financial industry and competitor products.
• Strong problem-solving, decision-making, organizational, and influencing skills.
• Excellent presentation skills and ability to communicate technical information effectively to non-technical audiences.
• Well-developed oral and written communication skills, including grammatical and proofreading skills.

Nice to Have

• Experience in the financial industry.

Benefits & Perks

• Hybrid work model with up to 50% remote work.
• Flexible schedules, including summer flexibility.
• Up to 9% contribution to 401(k) (3% fixed plus up to 6% match).
• Medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP.
• Vacation, sick leave, holidays/floating holidays, parental leave, volunteer paid time off.
• Learning and development programs.
• Mentorship programs.
• Cross-functional committee opportunities.
• Professional membership/certification reimbursement.