Principal Analyst, B2B Marketing Executives

About the Role

Key Responsibilities

• Demonstrate a relentless pursuit in producing research that is bold, connected, and embedded.
• Define the forward-thinking vision for B2B marketing strategy at the CMO-level, demand and ABM strategy, and C-suite collaboration.
• Develop new research ideas and hypotheses through cultivating a deep understanding of what is required to establish a transformational strategy that elevates marketing as a growth catalyst.
• Analyze trends and curate best practices for improving the effectiveness of marketing strategy, and its connection to business planning, through primary and secondary research coupled with strong engagement with the broader Forrester research community.
• Closely partner with research analytics on survey data collection strategies in support of the marketing strategy research agenda.
• Lead several research projects and deliverables that convey new ideas annually, including strategic maturity assessments, technology comparisons, and best practice identification.
• Collaborate with experts across Forrester to develop comprehensive research reports and provide input to their research.
• Support consulting engagements as a subject-matter expert applying Forrester's research to client-specific contexts.
• Present at industry events, deliver webinars, and establish an industry presence as a thought leader.
• Build relationships with senior marketing leaders and journalists, participate in press inquiries, and support team members in research and strategic thinking.
• Actively develop and mentor junior colleagues to contribute to research and client engagements.
• Embrace social tools and build a market presence via social media.
• Support sales efforts in client development discussions.

Requirements

• A strong record of academic achievement: BA or BS degree as a minimum; MBA or MS preferred.
• Minimum of 15 years of work experience and eight to 10 years of marketing leadership experience, with at least three to five years at the VP level or above.
• Proven track record of leadership in B2B marketing strategy and transformation.
• Experience with B2B2C business models is a plus.
• Deep intellectual curiosity about the evolving nature of B2B marketing.
• Solid marketing instincts and practical understanding of marketing effectiveness.
• Creative view of markets, technologies, and attitudes, with a fascination for the future.
• Superior listening, critical thinking, and writing skills.
• Memorable presentation skills.
• Ability to distill complex ideas into simple, provocative concepts.
• Willingness to take a stand on marketing strategies and visions.
• Adherence to project timelines and deadlines.
• Ability to travel up to 25% of the time.

Nice to Have

• Experience with B2B2C business models.

Qualifications

• BA or BS degree (minimum).
• MBA or MS in a related field (preferred).
• 15+ years of professional experience.
• 8-10 years of marketing leadership experience, including 3-5 years at VP level or above.

Benefits & Perks

• Competitive salary range ($141,000 - 229,000, or $161,000 - 263,000 for NYC & San Francisco).
• Supportive work environment with tools, support, and development opportunities.
• Opportunities for professional growth and learning.
• Participation in industry events, webinars, and social media presence.
• Inclusive and diverse workplace committed to equal employment opportunities.