Principal, Brand Engagement - Platforms, Global - Converse

About the Role

Key Responsibilities

• Lead the development and execution of key seasonal brand initiatives and platforms, including Converse Rubber Tracks and the All Star Community.
• Ensure alignment between global brand narratives and localized geo marketing plans, creating cohesive and impactful consumer experiences worldwide.
• Own marketing deliverables and briefs for seasonal brand narratives, translating insights into actionable strategies across geographies.
• Drive coordination and strategic alignment across geographic markets as they develop localized marketing plans.
• Collaborate with business, design, communications, brand marketing, creative, and entertainment teams on major brand moments and initiatives.
• Lead internal checkpoints and reviews with leadership and operations teams to ensure progress and alignment.
• Partner with catalyst and entertainment leads to integrate talent, partners, community, and athletes into marketing plans.
• Support post-campaign analysis and learning in partnership with geos and functions to optimize future initiatives.
• Deliver comprehensive, cross-geo marketing plans that serve and engage consumers effectively across our two core platforms.

Requirements

• Bachelor's degree in marketing or related field, or suitable combination of education, experience, and training.
• 10+ years of brand marketing or brand management experience, preferably in-house for a global brand.
• Proven track record delivering global integrated campaigns across earned, paid, owned, digital, and physical channels.
• Strong leadership presence with the ability to lead through influence and collaborate cross-functionally.
• Deep understanding of Converse brand heritage, culture, and relevant subcultures (sneaker, street culture).
• Excellent written and verbal communication skills; a natural storyteller.
• Experience translating strategy into execution with strong business acumen.
• Adaptable leader comfortable managing change and ambiguity.

Nice to Have

• Experience working with cross-functional teams across marketing, creative, and entertainment.
• Knowledge of sneaker, streetwear, and youth culture communities.

Qualifications

• Educational background in marketing or related field, or equivalent experience.

Benefits & Perks

• Generous benefits packages.
• Accommodations for completing the interview process, including accessible options and reasonable modifications.
• Work environment that celebrates diversity and creativity.