Principal Content Designer, Marketing Experiences

About the Role

Key Responsibilities

• Define and drive content strategy across complex product ecosystems.
• Define a vision, purpose, strategy, and rationale for developing content and language that supports business goals.
• Mentor and guide UX designers, marketers, and content designers on cross-organizational project teams.
• Advocate for user-centered design and content best practices.
• Craft persuasive, accessible content that drives engagement and conversion across digital commerce platforms.
• Use research, testing, and analytics to inform content decisions.
• Collaborate with marketing and product teams to align messaging with brand and business goals.
• Ensure all content meets WCAG and ADA compliance standards.
• Champion inclusive language and design practices.
• Conduct audits and usability testing with diverse user groups.
• Leverage AI tools for content generation and integrate AI into content design best practices to drive consistency and scalability.
• Collaborate with AI/ML teams to design personalized content experiences.
• Shape content models and taxonomies that support machine learning applications.
• Ensure ethical and inclusive language in AI-generated content.
• Apply Contentful experience to provide CMS governance and optimization perspectives.
• Help define workflows, metadata standards, and lifecycle practices to drive scalability.
• Have a strong grasp of content type development and implementation.

Requirements

• 8-10+ years in UX writing, content design, or related fields.
• Excellent collaboration and communication skills across disciplines.
• Knowledge of customer journeys and how to identify opportunities for content touchpoints.
• Deep understanding of AI/ML concepts and their application in UX.
• Experience with enterprise headless CMSs (such as Contentful) and content models.
• Strong grasp of accessibility standards and inclusive design principles.
• Data fluency: able to interpret analytics and user research to inform content.

Nice to Have

• Bachelor's Degree (English, Communications, Design, IA, or HCI preferred) or equivalent work experience within a related field.
• Experience with prompt engineering and generative AI tools.
• Familiarity with SEO/AEO best practices and strategies.
• Knowledge of Autodesk products.
• Experience in large global enterprise organizations.

Qualifications

• Educational background in relevant fields (preferred: Bachelor's Degree in English, Communications, Design, IA, or HCI).

Benefits & Perks

• Health and financial benefits.
• Time away and everyday wellness programs.
• Starting base salary between $133,300 and $215,600 (for U.S.-based roles).
• Additional compensation may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.