Principal Digital Marketing Manager, Web Experience Transformation

About the Role

Key Responsibilities

• Independently lead and manage multiple web site initiatives aimed at enhancing user experience, increasing engagement, and driving S1 ACV on workday.com.
• Move cross-company projects, like Customer Growth Engine, forward with cross-functional subject matter experts to drive prospect engagement and harness buyer intent.
• Identify opportunities and accelerate adoption of Workday's Customer Growth Engine digital experiences.
• Define project scope, use cases, business impact, timelines, and resource allocation in collaboration with cross-functional teams.
• Develop and maintain detailed project plans, track progress, and proactively identify and mitigate risks and issues.
• Ensure effective communication and collaboration across stakeholders throughout the project lifecycle.
• Support the optimization team in identifying new use cases for personalization and A/B testing to improve website content, layout, and functionality.
• Analyze website data using tools like Adobe Analytics and ContentSquare to understand user behavior and identify opportunities for optimization.
• Support comprehensive website audits to identify areas for improvement including digital user experience, content effectiveness, technical performance, SEO, and interactive features.
• Translate audit findings and data insights into actionable recommendations.
• Develop a prioritized roadmap of high-impact digital capabilities leveraging customer and prospect data to drive demand generation.
• Monitor KPIs, evaluate ROI of new digital capabilities, and report on their impact.
• Prepare materials and communications to guide marketing teams through innovation, change management, and rapid adoption of new digital capabilities.
• Stay informed about the latest web technologies, digital marketing trends, and AEM best practices.

Requirements

• Minimum of 12 years of experience in digital marketing, with a focus on marketing websites.
• At least 2 years of experience in product-led growth (PLG) programs, focusing on optimizing the down-funnel customer journey and accelerating deal closure.
• Minimum of 4 years managing web transformation projects or website redesigns.
• At least 4 years of hands-on experience working with enterprise-level Content Management Systems, preferably Adobe Experience Manager (AEM).
• Minimum of 2 years creating reports using website analytics platforms such as Adobe Analytics or Google Analytics and interpreting data to inform decisions.
• Strong project management skills with experience using methodologies and tools like Workfront and Jira.
• Experience in B2B digital marketing and developing experiences for customer journeys up to S3.
• Strong technical aptitude with the ability to understand and communicate technical concepts to non-technical audiences.

Nice to Have

• Knowledge of SEO principles and their application to website development.
• Familiarity with UX/UI design principles and best practices.
• Experience with personalization technologies and strategies.

Qualifications

• Educational background not explicitly specified, but extensive experience in digital marketing and web projects is required.

Benefits & Perks

• Competitive salary range from $140,600 to $244,800 depending on location and experience.
• Flexible work schedule combining in-person and remote work, with at least 50% in-office time each quarter.
• Participation in Workday Bonus Plan or role-specific commission/bonus and annual stock grants.
• Comprehensive benefits package (details available via company link).