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Principal Industry Marketing Manager - Public Sector

UKG

Santa Ana, CA
Full Time
Senior
142k-204k
4 days ago

Job Description

About the Role

The Principal Industry Marketing Manager (PIM) will execute go-to-market strategies and plans for all segments in the public sector vertical, with a clear understanding of the serviceable addressable market, and strategy for each sub-vertical. The PIM acts as an influencer and strategic advisor to senior leaders inside and outside the organization by providing thought-provoking content and novel solutions that solve complex issues affecting the HR/Workforce function, specifically in the public sector vertical, with expertise in State, Local and Federal government as well as K-12, Higher Education and other public sector sub-verticals. The role involves developing HCM/WFM content, tools, and resources to build awareness of UKG and enhance brand reputation, while enabling prospects and customers to improve their workplaces. The position requires collaboration with customer-facing internal teams and building trusting relationships with customers and prospects.

Key Responsibilities

  • Create a library of original thought leadership content (blogs / white papers) that anticipates and defines human-centric challenges in the workplace and can be leveraged to communicate UKG's brand value proposition to internal and external stakeholders.
  • Pioneer new methods and proactively identify and solve complex issues of the employer-employee dynamic, disrupting current thinking to help companies identify root causes of people-centric challenges.
  • Represent UKG at industry association and key influencer events (e.g., SHRM).
  • Lead a formal network of distinguished experts to expand the emerging discipline of human insights and promote guidance and practical application across public sector sub-industries and geographies.
  • Design offerings/tools beyond existing solutions using pioneering approaches and creativity to enable public sector organizations and influence product development at UKG.
  • Collaborate with other Public Sector SMEs and act as an advisor and influencer to senior leaders on advanced issues and innovative solutions for the Public Sector vertical.
  • Communicate highly conceptual ideas, negotiate, and persuade others to understand the competitive advantages of a human-centric focus.
  • Lead special Human Insights projects, including multi-disciplinary initiatives with a company-wide impact that serve internal and external customers and influence future business success.
  • Build relationships and serve as a business partner with senior-level ERMs, Sales, BDRs, and customer executives, adding value through human Insights content, tools, and resources.
  • Perform other responsibilities and duties as assigned.

Requirements

  • Senior Leadership position within HCM or Workforce Management.
  • Working knowledge in the Public Sector vertical.
  • 10+ years' experience in HR leadership with a focus on strategic HR and driving enterprise-wide innovation in a dynamic environment, across multiple industries.
  • Demonstrated skills in creativity and innovation.
  • Experience in aligning business needs with compelling HR/WFM solutions.
  • Experience influencing or advising senior stakeholders and building business cases for HCM/WFM technology investments.
  • Ability to travel up to 25%.
  • Bachelor's Degree or higher.

Nice to Have

  • HR Certifications.
  • Excellent presentation skills.
  • Ability to influence others and develop meaningful connections with senior HR & Operations Leaders.
  • Strategic thinker with demonstrated problem-solving skills.
  • Model UKG values.
  • Ability to work in a UKG office a couple days a week is preferred.

Qualifications

  • Bachelor's Degree or higher.

Benefits & Perks

  • Competitive salary range of $142,100 to $204,200, with potential short-term and long-term incentives.
  • Comprehensive benefits package available on UKG's careers site.
  • Wellness programs, tuition reimbursement, and a customizable expense reimbursement program (U Choose).
  • Inclusive culture with active employee resource groups and supportive leadership.
  • Opportunities for personal and professional growth.

Working at UKG

UKG values purpose-driven work, inclusivity, active employee resource groups, and caring leadership. The company fosters a collaborative environment that encourages bold ideas and innovation, aiming to inspire organizations to become great workplaces. UKG promotes diversity, equity, and inclusion, supporting employees' personal and professional thriving through various programs and a purpose-oriented mission.

Apply Now

Job Details

Posted AtJun 18, 2025
Job CategoryMarketing
Salary142k-204k
Job TypeFull Time
Work ModeHybrid
ExperienceSenior

About UKG

Website

ukg.com

Company Size

10000+ employees

Location

Santa Ana, CA

Industry

Software Publishers

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