Principal, Luxury Marketing Strategy, F2

Amazon

Seattle, WA

Full Time

Senior

153k-253k

about 1 month ago

Job Description

About the Role

Luxury Stores at Amazon is seeking an experienced and results-driven senior leader to create and implement an annual marketing strategy. The role involves building lifecycle marketing strategies, managing complex cross-functional initiatives, and engaging with internal and external stakeholders to ensure alignment and drive creative decision-making. The candidate will thrive in a fast-paced, dynamic environment, leading with confidence, fostering transparent communication, and encouraging diverse perspectives to achieve the best outcomes.

Key Responsibilities

Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio
Collaborate in the creation of compelling marketing collateral
Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs
Drive evidence-based decision making through customer insights and market intelligence
Lead the development of store positioning, messaging, and strategic narrative
Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs

Requirements

9+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
Experience building, executing, and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams
Bachelor's Degree

Nice to Have

Experience with creating GTM initiatives at scale
Experience working cross-functionally across marketing, product management, analytics, UX, and research

Qualifications

Bachelor's Degree

Benefits & Perks

Competitive salary ranging from $153,000 to $252,900 annually, depending on geographic location and experience
Total compensation package may include equity, sign-on payments, and other benefits
Medical, financial, and other benefits as part of the total compensation

Working at Amazon

Amazon is an equal opportunity employer that values an inclusive culture, empowering employees to deliver the best results for customers. The company supports workplace accommodations for individuals with disabilities during the application and onboarding process.

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