Principal Manager, Data Strategy

About the Role

Key Responsibilities

• Lead the development and execution of Corporate Data Strategy, optimizing efficiency, data quality, and competitive advantage.
• Act as a subject matter expert (SME) on marketing, digital and customer data infrastructure, guiding which data sources to onboard for marketing activation.
• Champion a first-party data strategy, enabling personalized customer communications and scalable audience-building processes.
• Design workflows for activating customer segments in downstream channels, focusing on automation and scalability.
• Evaluate new data sources, enrichment partners, and technologies to strengthen the marketing data ecosystem.
• Align funding and resources for data initiatives, prioritizing investments based on ROI, scalability, and strategic impact.
• Maintain and communicate a marketing data roadmap aligned with enterprise-wide goals.
• Partner with IT, Analytics, Marketing, Business Units, and Leadership to deliver an integrated customer experience.
• Translate business needs into structured data requirements and governance standards.
• Manage multiple cross-functional projects while ensuring accuracy, transparency, and timely delivery.
• Define business requirements for innovative data and marketing technology solutions.
• Partner with technical teams to ensure marketing's needs are clearly understood and delivered.
• Advocate for scalable architectures that balance foundational work with innovation.
• Use analytics and stakeholder feedback to inform strategy and enhance customer experiences.
• Establish and report on KPIs to measure adoption and success of data initiatives.
• Ensure marketing teams have access to trusted data that drives confident decision-making.
• Deliver value stories and training that promote data-driven, customer-centric marketing.
• Present strategy and progress effectively to senior leadership.
• Foster continuous improvement, cross-team feedback, and proactive collaboration.

Requirements

• Bachelor's degree in Data Science, Analytics, Marketing, Business, or related field; Master's preferred.
• A minimum of 7 years of experience in data strategy, analytics, marketing operations, or related functions.
• Proven ability to translate business questions into technical requirements and deliver scalable solutions.
• Strong understanding of marketing data ecosystems (CRM, campaign, digital, customer, and third-party data).
• Experience with data governance, compliance, and privacy regulations (GDPR, HIPAA, CCPA).
• Exceptional communication and stakeholder management skills, with a track record of working across diverse teams.
• Comfortable operating at both strategic and tactical levels - setting vision and executing details.
• Ability to lead through influence, align multiple stakeholders to a common vision, process improvement experience.

Qualifications

• Educational background in Data Science, Analytics, Marketing, Business, or related fields.
• Experience with data governance, compliance, and privacy regulations.