Principal Manager, Global Media Planning

Qualtrics

Seattle, WA

Full Time

Senior

119k-170k

1 day ago

Job Description

About the Role

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. We are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Our teams are high-functioning, collaborative, and dedicated to serving our customers, with a culture that values transparency, customer obsession, inclusivity, and continuous growth. The Principal Manager, Global Media Planning, plays a key role in shaping global brand and demand generation campaigns, leading paid media strategies that connect diverse markets and cultures, and driving digital marketing innovation.

Key Responsibilities

Develop and execute media strategies that align with business goals and cultural differences across markets
Collaborate effectively with cross-functional, global teams to ensure media plans amplify diverse voices
Leverage data to refine campaigns and optimize budgets for maximum impact
Communicate clearly and influence stakeholders at all levels with transparency and respect
Proactively lead media planning processes with agility and inclusivity
Foster psychological safety, encouraging team collaboration and open idea-sharing
Embrace continuous learning about evolving digital trends and inclusive marketing best practices
Deliver comprehensive paid media strategies that drive brand awareness and demand generation globally
Manage media budgets thoughtfully to ensure efficient allocation and measurable ROI
Lead inclusive planning sessions with stakeholders, ensuring all voices contribute to strategy
Optimize media workflows and documentation to support diverse teams and working styles
Use data insights to recommend media plan adjustments fostering both business growth and inclusivity

Requirements

7-10+ years of hands-on digital media planning experience, ideally with exposure to global or multi-regional markets
Proven ability to analyze complex data sets and translate insights into actionable media strategies
Experience managing large media budgets with strong financial stewardship
Demonstrated success influencing stakeholders and collaborating across varied teams and cultures
Preferred: B2B media planning experience aligned with longer sales cycles and account-based marketing
Preferred: Proficiency with Tableau or similar data visualization tools
Preferred: Experience managing external media agencies and diverse partnership dynamics

Nice to Have

B2B media planning experience aligned with longer sales cycles and account-based marketing
Proficiency with Tableau or similar data visualization tools
Experience managing external media agencies and diverse partnership dynamics

Qualifications

Educational background is not explicitly specified in the description

Benefits & Perks

Hybrid work model with 3 days in-office collaboration and flexibility for remote or alternative work locations up to 2 weeks per year
Access to extensive learning and development resources supporting career growth and skill advancement
Inclusive Employee Resource Groups (Q-Groups) supporting diverse communities and fostering belonging
Comprehensive health and wellness benefits to support your well-being
Company-wide focus on meaningful work that lowers the world's tolerance for bad experiences

Working at Qualtrics

Our team is deeply committed to delivering measurable business impact through customer-obsessed media strategies. We work as one global team, valuing each member's unique perspective and cultural background. Collaboration and psychological safety fuel our ability to innovate and solve complex challenges together. We prioritize continuous growth, offering opportunities to learn new skills and experiment with emerging platforms. Our values include transparency, being all in, customer obsession, one team, and scrappy resourcefulness.

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