Senior Media Planner

About the Role

Key Responsibilities

• Be a lead participant in all phases of media plan development.
• Build Master Plan Workbooks (MPWs) including flowcharts, audiences, worksheets, and summaries.
• Coordinate vendor RFPs and integrate them into the media plan and MPWs.
• Develop media plan run sheets detailing each media placement.
• Work with Account Management and Creative teams to communicate material needs and serve as intermediary with vendors.
• Assist with metrics reporting and develop templates and processes for streamlined reporting.
• Handle unexpected challenges effectively.
• Track media spend, manage invoices, and assist with budget reports.
• Maintain the master media budget tracker for internal reporting and projections.

Requirements

• 4+ years of experience in media planning, buying, or coordination, with at least 2+ years in an advertising agency or marketing department.
• Experience with digital marketing platforms including Google Ads, Bing, LinkedIn, Meta, and StackAdapt.
• Familiarity with project management tools such as Monday, Workamajig, Asana, or Trello.
• Strong organizational skills to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Attention to detail and proactive problem-solving abilities.
• Ability to work collaboratively in a fast-paced environment.
• Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Nice to Have

• Experience with programmatic platforms.
• Experience with media campaign measurement and analytics.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Benefits & Perks

• Competitive salary range of $75,000 - $90,000 plus bonus potential.
• Generous vacation time.
• Group medical, dental, and vision plans.
• Disability and life insurance plans.
• 401K retirement plan.
• Gym membership reimbursement.
• Paid parental leave.
• Hybrid work model.