Principal Manager - Marketing Capabilities

About the Role

Key Responsibilities

• Lead the rollout and continuous evolution of the upstream stages of the Boston Scientific Marketing Framework to strengthen insight-led strategies and resource prioritization.
• Manage the enterprise-wide marketing framework across the Learn, Assess, and Decide phases, including identifying market needs, building business cases, and selecting differentiated offerings with go-to-market strategies.
• Collaborate with divisional and regional product marketing teams, as well as cross-functional stakeholders, to assess marketing maturity and support strategic planning initiatives.
• Partner with Marketing Capabilities and divisional teams to standardize and deploy best practices, tools, and frameworks consistently across global marketing functions.
• Identify and document marketing case studies to support capability building and apply frameworks to planning, launches, and lifecycle management activities.
• Define, track, and report on KPIs for upstream marketing adoption, performance, and strategic impact, while identifying continuous improvement opportunities.

Requirements

• Bachelor's degree in relevant field of study.
• 7+ years of experience in MedTech marketing, with deep understanding of upstream strategy, product marketing, and go-to-market planning.
• Demonstrated experience in customer segmentation, opportunity evaluation, product validation, and development of value propositions.
• Experience contributing to outcomes within a matrixed global organization; experience in medical devices or similar regulated industries is beneficial but not required.
• Proven ability to analyze complex information, collaborate with cross-functional teams, and contribute to decision-making processes without direct authority.
• Effective written and verbal communication skills, along with experience in facilitation and managing projects through completion.

Nice to Have

• Familiarity working across a few different therapy categories.
• MBA or relevant advanced degree.

Qualifications

• Relevant advanced degree (preferred).

Benefits & Perks

• Compensation ranges from $99,100 to $188,300, depending on experience and location.
• Core and optional employee benefits as detailed at www.bscbenefitsconnect.com.
• Potential variable compensation including bonuses and long-term incentives.
• Hybrid work model requiring on-site presence at least three days per week.