Principal Product Marketing Manager

About the Role

Key Responsibilities

• Define and document product hierarchy, messaging, and core market differentiation for solutions and feature sets, tailored for different customer segments and stages of the customer journey.
• Understand target audiences, competitors, and industry innovations; develop and iterate ideal customer profiles (ICPs).
• Own and manage the go-to-market (GTM) strategy for relevant product portfolios, including new product launches and major releases, working closely with sales, product, customer success, and marketing teams.
• Create high-quality marketing materials such as brochures, sales decks, website copy, datasheets, battle cards, demo videos, and marketing videos to support demand generation, sales cycles, and product adoption.
• Support lead generation activities by collaborating with the marketing team on messaging, collateral, and enablement tools, ensuring effective follow-up with sales.
• Monitor and deliver customer feedback and competitive intelligence to sales, marketing, and product management teams.
• Design and execute product GTM plans and awareness campaigns, measuring impact through data and analytics.
• Assist in driving product and feature adoption, increasing usage, and enhancing user engagement.

Requirements

• BA/BS degree; MBA preferred.
• 7-10+ years of product marketing experience, including 4+ years in positioning, messaging, and tech marketing within B2B SaaS, targeting small and mid-size customer segments.
• Highly organized and efficient, capable of managing multiple projects reliably.
• Proficient with or willing to learn tools such as Intercom, Asana, Figma, Notion, Sharepoint, Slack, Teams, Salesforce, Pendo, and MixPanel.
• Ability to understand complex technical products and translate them into marketing deliverables.
• Experience designing and executing product GTM plans with demonstrable work examples.
• Experience executing awareness and adoption campaigns across various channels.
• Adept at tracking and measuring impact using data.
• Excellent written and verbal communication skills, with the ability to convey complex information clearly.
• Experience working in a fast-paced, dynamic environment similar to a startup.
• Self-starter who thrives with minimal supervision and a collaborative team environment.

Nice to Have

• Understanding of the Fitness Industry or Fitness Management Business Systems.

Qualifications

• Educational background with a BA/BS degree; MBA preferred.

Benefits & Perks

• Purpose-led company with a values-focused culture: Best Life, One Team, Growth Mindset.
• Flexible PTO policy for time off.
• Quarterly 'Days of Disconnect' for collective rest.
• Parental and Pawternity Leave for family growth.
• Quarterly fitness reimbursement to support your fitness journey.
• Medical, Dental, and Vision coverage.
• Employee Assistance Program (EAP).
• Calm App subscription for tranquility, for you and up to 4 dependents over 16.
• Additional benefits and perks as offered.