Principal Product Marketing Manager

Procore

Austin, TX

Full Time

Senior

160k-220k

4 days ago

Job Description

About the Role

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. We are an equal-opportunity employer and thrive in a dynamic and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender, sex, national origin, civil status, family status, sexual orientation, religion, age, disability, race, traveler community, status as a protected veteran or any other classification protected by law.

Key Responsibilities

Develop and own product positioning, messaging and value propositions based on customer challenges that differentiate Procore in the marketplace.
Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, messaging documents, pitch decks, blogs and white papers that can be utilized globally.
Conduct ROI/TCO analysis and develop outcome based content to help customers make the business case for Procore.
Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for the Procore platform.
Define the go-to-market plays working closely with product, sales, and marketing counterparts to define the target audiences, personas and messaging required to reach them effectively.
Effectively integrate Product Marketing requirements into the product lifecycle framework.

Requirements

10+ years of experience in product marketing and related marketing functions in $100 million+ B2B technology companies.
Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple, intuitive and inspiring communications.
Experience in building compelling portfolio, platform and product level messaging and narratives to support the product strategy and related business objectives.
Experience building trusted relationships with a broad network of product, marketing and sales key stakeholders.
Experience supporting an Integrated GTM motion that includes sales, channel and services partners, strategic alliances and technology ecosystems.
Demonstrated experience building credibility and delivering results for product teams, sales teams and customers.
Experience in the construction industry and or the con-tech landscape is a plus.
Bachelor's degree in computer science, marketing, business, or equivalent work experience; MBA is a plus.

Nice to Have

Experience in the construction industry and or the con-tech landscape.

Qualifications

Bachelor's degree in computer science, marketing, business, or equivalent work experience
MBA is a plus

Benefits & Perks

Paid time off
Healthcare coverage
Career enrichment and development programs
Competitive, fair, and commensurate compensation including bonus incentive and equity compensation

Working at Procore

Procore has worked hard to create and maintain a culture where employees can own their work and are encouraged and given resources to try new ideas. We thrive in a dynamic and inclusive environment and are committed to equal opportunity and diversity.

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