Principal Product Marketing Manager, Creative Cloud B2B, Digital Growth

Adobe

Los Angeles, CA

Full Time

Senior

141k-250k

about 1 month ago

Job Description

About the Role

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The role involves leading the business and go-to-market strategy for Creative Cloud SMB customers in our Digital and Phones segments, shaping product launch plans, understanding customer needs, and driving growth and retention strategies.

Key Responsibilities

Own Creative Cloud Business and Go-To-Market Strategy. Craft messaging, packaging, offer and launch plans for our Digital and Phones segments, to drive adoption and revenue growth.
Deeply Understand Customers. Lead customer and market research with SMB prospects to identify target audience needs, prioritize use cases, build messaging & positioning, inform business strategy, and guide product roadmaps, all while championing the voice of the customer.
Drive Business Impact. Identify and advocate for optimizations across the entire customer journey. Spearhead cross-functional initiatives that deliver non-linear business growth, and drive success against awareness and perception, site visits, trials and active use.
Develop Marketing Strategy. Develop discovery, acquisition, expansion and retention marketing strategies through analysis of existing journeys and understanding user behavior, including but not limited to industry-based marketing strategies for SMB prospects.
Lead With Influence. Act as a change agent to bring clarity and direction in a highly matrixed organization across GTM, Growth, Digital, Paid Media, Analytics, Finance and others. Ensure flawless execution of cross-channel campaigns, digital journey optimizations, conversion and engagement optimization across Adobe surfaces and other strategic SMB digital initiatives.
Communicate Effectively. Regularly engage with VP+ leadership to deliver insights (e.g., Quarterly Business Reviews), drive recommendations, and guide investment.

Requirements

10+ years in product marketing or related strategic marketing role—preferably in creative or marketing SaaS.
Demonstrated experience owning and driving successful GTM strategy and execution for SMB customer segments.
Excellent storytelling, writing and communication skills—able to distill complex ideas into powerful and relevant customer-facing messaging.
Track record of influencing product roadmap based on customer/market insights, and data-driven analysis.
Proven experience managing through ambiguity and making sound decisions with incomplete data; demonstrated ability to assess tradeoffs, thoughtfully prioritize, and maintain a bias for action.
Exceptional cross-functional leadership, and ability to drive complex initiatives in matrixed environments, with marketing and product.
Familiarity with Creative Cloud solutions and creative processes a plus.
MBA or equivalent experience a plus.

Nice to Have

Familiarity with Creative Cloud solutions and creative processes.
MBA or equivalent experience.

Qualifications

Educational background or certifications are not explicitly specified, but an MBA or equivalent experience is considered a plus.

Benefits & Perks

Salary range of $141,200 -- $249,700 annually, varying by location and experience.
Potential eligibility for long-term incentives in the form of a new hire equity award.
Compensation reflects the cost of labor across several U.S. geographic markets.

Working at Adobe

Adobe is committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. The company values diversity, inclusion, and innovation, and encourages ideas from all levels of the organization.

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