Product Manager, Audience Growth and Engagement

Informa

Irving, TX

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

This role can be based in New York, NY, Irving, TX, Washington, D.C., and Chicago, IL. As the Product Manager on the Brand and Content unit's Audience Growth and Engagement team, you will work closely with partners across Informa TechTarget to enable reader awareness, acquisition, engagement, revenue, and experience. The role involves leveraging technology to improve outcomes for customers, readers, and the business, requiring a diligent, thoughtful, innovative, and analytical approach. You will take a leading role in a fast-paced environment, collaborating across different groups, embracing change, and continuously learning.

Key Responsibilities

Demonstrating an understanding of how Informa TechTarget's Brand and Content products deliver value to customers, readers, and the company while identifying opportunities for improvement.
Working collaboratively with internal and external stakeholders on product initiatives to gather inputs for successful delivery.
Articulating and shaping product strategy through a strong understanding of customer needs and business strategy.
Translating ideas into detailed and actionable product requirements, user stories, and communications.
Partnering with engineering to manage feature releases and backlog through planning, backlog grooming, and review.
Driving initiatives through documentation, prioritization of bugs and enhancements, usage analysis, and iteration.
Conducting user research, tests, surveys, and interviews to assess existing features, identify future features, and validate hypotheses.
Staying up to date with industry trends, competitive products, and new capabilities to inform the product roadmap.
Translating technical challenges to non-technical colleagues, and vice-versa.
Developing a deep understanding of how readers engage with products and sharing that knowledge throughout Industry Dive to inform decisions.

Requirements

Experience in product management, particularly in audience growth, engagement, or related fields.
Ability to work collaboratively with diverse stakeholders and manage product initiatives.
Strong understanding of customer needs, business strategy, and technical concepts.
Excellent communication skills to translate ideas into requirements and facilitate cross-team collaboration.
Experience conducting user research, tests, surveys, and interviews.
Ability to analyze data related to reader engagement and share insights to drive decisions.

Apply Now