Product Manager, Consumer Vehicles (Onward)

About the Role

Key Responsibilities

• Champion voice of customer in the consumer channel working with dealers and consumers to bring new insight into the Club Car consumer business.
• Lead development and execution of consumer research plan to support overall consumer strategy, product roadmaps, and go-to-market strategy.
• Lead the strategy cross-functionally to clearly define "Where to Play" and "How to Win" for assigned product lines.
• Lead long-range plan development, P&L, and yearly operating plan.
• Conduct regular industry, market, and competitor analyses, including detailed segmentation of key vertical markets.
• Provide regular updates to leadership on market trends that directly impact the product line and business.
• Think and act like a GM of the product; accountable for achieving revenue and profitability goals of the products within the overall portfolio.
• Review performance monthly with leadership and drive countermeasure actions where needed.
• Develop product roadmap in collaboration with cross-functional peers and create alignment with business leadership.
• Develop commercialization and launch plan for new products and accessories, including setting price, promotion, and adoption strategies.
• Lead all sales support tactics to drive growth, including tools, collateral, training, and program support.
• Collaborate with marketing and sales on key sales meetings and tradeshows, including content creation, presentations, and demonstrations.

Requirements

• Bachelor's Degree required, MBA preferred.
• Minimum of 5 years of technical, commercial, or product management experience.
• Demonstrated experience in developing and launching new products or services in rapidly growing markets.
• Excellent written and verbal communication skills.
• History of being comfortable presenting in front of groups of 10 - 20.
• Vehicle or consumer product related background preferred.
• Must be able to travel 15 - 20% of the time.

Nice to Have

• MBA degree.