Product Manager - Digital Marketing

About the Role

Key Responsibilities

• Define an actionable product strategy and roadmap prioritized by measurable client and business outcomes.
• Build and maintain relationships with First Command business leaders to align marketing product strategy with business strategy.
• Collaborate with CX and UX teams to conduct customer research to gather insights and understand personas and needs.
• Evaluate emerging technologies and identify new opportunities for innovation.
• Write and present business cases for digital products and related opportunities.
• Document product feature requirements and artifacts to support product development.
• Communicate ideas clearly through presentations, wireframes, prototypes, etc., to stakeholders.
• Collaborate with System and Solution Architects/Engineers to sequence the Architectural Runway for new functionalities.
• Work with functional leaders and subject matter experts to ensure features are released in a timely and business-ready manner.
• Utilize evidence-based methods for product decision-making, including opportunity prioritization and client understanding.
• Monitor and measure product and client experience metrics to ensure value capture.
• Support sales and marketing in defining business-building tactics, activities, and targets, ensuring clear messaging.

Requirements

• Bachelor's degree required (may consider experience in lieu of degree); Master's degree preferred.
• 5+ years product management experience, including full product lifecycle management.
• 5+ years of digital marketing industry experience, with understanding of marketing strategy, digital trends, and technology stacks.
• Proven experience managing technical products supporting marketing initiatives, including web solutions and digital marketing platforms such as Marketo, HubSpot, or Salesforce Marketing Cloud.
• Experience working effectively within Agile frameworks.
• Certifications in Product Management, Agile and Scrum, Platform and Technology, Process Improvement, or Financial Services Marketing are preferred.
• Knowledge of market and industry trends, target personas, digital technologies, and industry tech stacks.
• Skills in market, competitor, and customer research, digital product strategy, lifecycle management, and cross-functional coordination.
• Strong communication, relationship-building, influencing skills, and strategic thinking.
• Deep curiosity about customers, technology, and industry trends; visionary and innovative mindset.
• Analytical, rational, and logical thinking for problem-solving; empathetic to clients and users; collaborative and detail-oriented.

Nice to Have

• Certifications in Product Management, Agile and Scrum, Platform and Technology, Process Improvement, or Financial Services Marketing.

Qualifications

• Bachelor's degree (required), Master's degree (preferred).