Product Manager, Digital Marketing Enablement

Ixl Learning

San Mateo, CA

Full Time

Senior

125k-180k

9 days ago

Job Description

About the Role

IXL Learning, developer of personalized learning products used by millions of people globally, seeks a Product Manager for IXL's digital marketing platform. In this role, you will design a data pipeline to supply our marketing teams with the data they need to drive multi-channel digital marketing initiatives that power our strategic business goals and operational needs. This is a full-time position based in San Mateo, CA, with a work schedule of Monday-Friday in the office and the option to work from home one day per week.

Key Responsibilities

Develop a strategic understanding of IXL's digital marketing efforts and how they're critical to our business
Collaborate with digital marketing and email marketing teams to better reach and connect with current and prospective customers
Analyze available data and understand how it's organized to enable impactful targeted and differentiated marketing
Design simple, elegant, and robust solutions that address business needs and align with broader business strategy; provide detailed written specifications for each solution
Help define our approach to address issues and opportunities, focusing on effective integrations with other systems, creating new functionality and enhancing current functionality
Design data stores and pipelines that optimize digital marketing performance and enable rapid experimentation
Work with engineering to build and deploy a robust data pipeline that supports digital marketing operations

Requirements

Bachelor's or Master's degree in STEM or a related field
5+ years of experience in product management
Experience focused on multi-channel digital marketing enablement, with an emphasis on email marketing preferred
Knowledge of databases and SQL
Understanding of data pipeline architecture and best practices
Strong communication skills
Independent and highly motivated, with a resourceful, “figure-it-out” approach
Extremely strong analytical skills, able to provide high quality, efficient, creative solutions to complex problems
Curiosity, open-mindedness, and an unfailingly positive attitude

Nice to Have

Experience focused on multi-channel digital marketing enablement, with an emphasis on email marketing

Qualifications

Bachelor's or Master's degree in STEM or a related field

Benefits & Perks

Base salary range of $125,000 to $180,000 plus equity and benefits
Work from home options
Opportunity to work at the country's largest EdTech company with a diverse range of products

Working at Ixl Learning

IXL Learning fosters a culture of collaboration and open exchange of ideas. The company values kindness, respect, passion, tenacity, and authenticity. It promotes diversity and inclusion, creating a work environment where everyone from any background can do their best work. IXL Learning is committed to making a positive difference for learners and educators and is an Equal Opportunity Employer.

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