Product Manager III, CRM Marketing

About the Role

Key Responsibilities

• This CRM Product Manager is responsible for developing and driving key marketing and business objectives for the Core CRM portfolio
• This includes developing and executing product launch plans and driving continuation marketing activities for in-market products
• Involvement in developing and implementing marketing initiatives and partnerships on clinical education and engagement programs
• Use classic marketing capabilities to further business objectives, such as market understanding, market segmentation, customer targeting, product positioning and message development
• Supports innovative downstream marketing solutions, programs and tools to create value and support the needs of the Sales Team
• Evaluates promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
• Analyzes franchise sales trends and performs customer segmentation to drive strategic and tactical decision making - synthesizes into dashboards
• Develop and lead KPI analytics, ensure creation of dashboards to track and report marketing/launch performance, overseeing the collection and utilization of performance data to inform progress and guide optimization
• Develop and define tools/processes for tracking performance of existing investments against plan
• Execution of strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research and performing financial analyses
• Supports and leads execution of comprehensive competitive response plans
• Spends time in the field to gain market and clinical insights, as well as build relationships with key physicians
• Assists on forecasts for supply chain as well as overall revenue planning

Requirements

• Bachelor's degree
• 3+ years of professional work experience
• 2+ years of medical marketing or medical device experience
• Strong project management skills, ability to prioritize across simultaneous workstreams, and apply creative problem-solving
• Demonstrated success working as an integral cross-functional team member
• Willingness to travel up to 15% (mostly US; some global travel may be required)

Nice to Have

• Advanced degree including Masters of Business Administration
• Experience with regulatory approval processes for medical device systems, including electronics and software
• Strong skills in product launch management
• Proven ability to collaborate with commercial and finance teams to define and implement effective business models
• Clear understanding of protected health information security requirements, such as HIPAA
• Demonstrated success in defining and launching excellent products
• Familiarity with the structure of business units and key business initiatives
• Proven excellence in organizational, coordination, and negotiation skills
• Ability to multitask, prioritize effectively, and meet deadlines

Benefits & Perks

• Anticipated compensation listed above will vary based on location and other factors
• Core and optional employee benefits offered by Boston Scientific
• Variable compensation from time to time (e.g., overtime, shift differential, annual bonus, long-term incentives)