Product Manager - Marketing

Clopay Building Products

Mason, OH

Full Time

Mid Level

10 days ago

Job Description

About the Role

Clopay Corporation is seeking an experienced Product Manager to develop, execute and own strategy for our product lines under Clopay, Cornell & Cookson brands. This role will be responsible for management of our current line, as well as future innovation. This will include developing a deep understanding of the assigned product and target segments to create plans for new product development efforts, product roadmaps and promotional initiatives as well as product management responsibilities. The successful candidate will have demonstrated success in new product ideation & commercialization, possess natural curiosity, and has the ability to deeply understand segmented audiences and translate their needs into our product marketing business strategy.

Key Responsibilities

Market research to identify new product and market opportunities and define them to the organization.
Financial analysis, forecasts, pricing strategies and competitive analysis for new product initiatives.
Collaborate with all departments to produce relevant and engaging marketing materials/collateral.
Leading cross-functional teams to introduce new products to the market in accordance with launch schedules.
Perform product portfolio management for assigned segment, identifying potential gaps and prospects within channels and markets.
Gather competitive intelligence and amass for easy reference.
Manage StageGate process for New Product Development initiatives.
Act as the link between departments to communicate features and benefits to support marketing strategy.
Work with Sales, Learning Development Team and Marketing Communications teams to develop effective marketing campaigns for launched products.
Provide awareness and understanding of applications and use cases for product category.
Assist in the development of marketing plans including product launches, technical documentation, demonstrations, and promotions as required.

Requirements

Bachelor's degree in Marketing, Business or Engineering. Relevant work experience will be considered.
Minimum of 3 years of experience in product management.
Previous demonstrated success in new product development, product ideation or ability to translate customer needs into products or services.
High analytical aptitude.
Strong business acumen.
Understanding of project management and ability to deliver to deadlines.
Leadership - must be able to lead through influence with no direct authority to achieve goals.
Ability communicate clearly and effectively to both internal and external parties.
Ability to prioritize workload and multi-task between multiple projects.
Ability to grasp mechanical concepts.