Product Manager Martech

About the Role

Key Responsibilities

• Develop and implement the overall vision and roadmap for Martech products, focusing on achieving key metrics such as OKRs and user adoption rates.
• Ensure Martech solutions are scalable, efficient, and aligned with organizational goals.
• Identify opportunities to drive customer acquisition, retention, and engagement through innovative technology solutions.
• Partner with marketing, analytics, and IT teams to gather and prioritize requirements, ensuring alignment with business objectives.
• Act as a liaison between technical and non-technical stakeholders, translating business needs into actionable technical specifications.
• Supervise the development, implementation, and optimization of Martech tools such as Adobe Journey Optimizer (AJO) and customer data platforms (CDPs).
• Collaborate with analytics teams to harness customer insights, ensuring Martech products enable data-informed strategies.
• Facilitate strong decision-making and alignment across cross-functional teams to maintain focus and drive progress.
• Oversee and mentor a team of Product Owners and Product Analysts, fostering a collaborative and high-performance culture.
• Support agile teams by preparing content, structure, and goals for product demos.
• Oversee the creation of user stories, technical specifications, and documentation to guide development efforts.

Requirements

• Bachelor's degree in Computer Science, Engineering, Business, or related field.
• 5+ years of relevant work experience, including at least 3+ years in a digital product management role and 2+ years managing teams.
• Experience in Retail and/or eCommerce operating in a large-scale agile environment.
• Familiarity with Martech platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, Customer Data Platforms (CDPs), and Email Service Providers (ESPs), including integration practices.
• Proven ability to create and execute product visions, strategies, and roadmaps that achieve measurable business outcomes.
• Exceptional skill in analyzing user metrics and turning them into actionable insights, including the use of A/B testing and analytics platforms.
• Experience working in an agile (scrum) development environment, preferably within large organizations.
• Strong leadership skills with a track record of driving organizational change and fostering a high-performing team culture.
• Excellent communication and collaboration skills, with the ability to align stakeholders and navigate complex decisions effectively.

Nice to Have

• MBA or Master's degree in Strategy, Management, or a related field.
• Certification in Agile and Scrum development practices.
• Experience in digital product design, user experience (UX), and customer research to inform product strategy and enhance user engagement.

Qualifications

• Educational background includes a Bachelor's degree in a relevant field.
• At least 5 years of relevant work experience, including digital product management and team leadership.

Benefits & Perks

• The pay range for this position is $119,300.00 - $155,000.00 / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company's bonus plan.
• Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits.
• Part-time positions are eligible for dental, vision, life, and disability benefits.
• For additional information concerning our benefits, visit our Benefits and Career Development page: https://learn.bswift.com/ulta