Product Manager - PTP Team

About the Role

Key Responsibilities

• Develop and execute comprehensive product marketing campaigns for assigned product lines, including setting objectives, defining short- and long-term strategies, conducting market research, tracking competitors, and creating actionable plans with ROI analysis.
• Analyze market trends, sales data, and user behavior, adjusting strategies to optimize performance and growth.
• Develop and present business cases for new product initiatives as needed.
• Oversee all marketing activities for assigned product lines, including project management, market launches, post-launch surveillance, and the creation of training materials and educational tools.
• Identify opportunities for product line extensions or modifications.
• Drive innovation by seeking new ideas and solutions for assigned product lines.
• Prepare product presentations, surgical techniques, and marketing collateral, including brochures and web content, to support sales and corporate campaigns.
• Create high-quality sales collateral, streamline customer service processes, and optimize manufacturing operations to support product lines.
• Develop and monitor sales forecasts and collaborate with departments to ensure an optimal product mix throughout the product lifecycle.
• Stay informed about market trends and the competitive landscape by analyzing scientific literature and monitoring competitors' product offerings.
• Collaborate with sales teams and stakeholders to gather insights and identify opportunities for competitive differentiation.
• Establish and maintain strong relationships with designing and consulting physicians, fostering collaboration and innovation.
• Work closely with sales teams to ensure effective product support for new launches, existing product segments, and training programs.
• Partner with cross-functional teams, including engineering, manufacturing, regulatory affairs, and medical education, to ensure alignment with strategic goals.
• Assist with the preparation and execution of surgeon and sales training courses, including didactic and cadaver labs.
• Collaborate with communications and related departments to develop promotional materials, advertising, and value-added services that drive revenue growth.
• Travel with field sales personnel to observe surgeries, meet stakeholders, and attend scientific meetings, ensuring comprehensive field support.