Product Manager (Senior/ Principal) - Programmatic SEO (Relocate to Australia)

Canva

San Francisco, CA

Full Time

Senior

11 days ago

Job Description

About the Role

Join the team redefining how the world experiences design. The Programmatic SEO (PSEO) Product Manager will lead product strategy and delivery for Canva's Insights Service, focusing on automation, advanced insights, and experimentation to drive scalable growth across multiple languages. The role involves shaping capabilities for large-scale content generation, discovering high-value opportunities, and enabling global expansion, all while collaborating across functions to deliver high-quality outputs.

Key Responsibilities

Lead programmatic SEO strategy and execution for Canva's key logged-out growth surfaces to ensure sustainable scaling and measurable impact.
Accelerate large-scale page launches and identify opportunities to expand into new high-value markets, topics, and content categories.
Scale and prioritize automation systems that support programmatic SEO, enabling smaller organic growth teams to achieve larger results.
Collaborate closely with SEO, engineering, content, platform infrastructure, marketplace, and product surface teams to deliver aligned, high-quality outputs.
Advance AI-driven content workflows to improve efficiency, quality, and experimentation velocity in programmatic SEO.
Strengthen international growth capabilities by ensuring automation systems support localization and market-specific needs at scale.

Requirements

Senior Product Manager with experience in infrastructure, machine learning platforms, and systems-level thinking.
Deep curiosity about experimentation, automation, and search trends.
Ability to lead complex workflows across Machine Learning, Engineering, SEO, and Content teams.
Analytical mindset with love for diving into data.
Experience in process mapping and optimization.
Persistent desire to leverage automation and machine learning for efficiency.
Ability to collaborate with cross-functional and international stakeholders.
Growth mindset with attention to detail and big-picture thinking.
Comfortable working in a fast-paced, collaborative environment with diverse stakeholders.

Nice to Have

Familiarity with SEO tools and platforms.

Qualifications

Experience as a Senior Product Manager, particularly in infrastructure, ML platforms, or systems-level projects.

Benefits & Perks

Equity packages to share in company success.
Inclusive parental leave policy supporting all parents and carers.
Annual Vibe & Thrive allowance for wellbeing, social connection, and workspace setup.
Flexible leave options to support personal recharge and work-life balance.
Opportunities to work in various locations across Australia or remotely.

Working at Canva

At Canva, the mission is to create the most accessible design tool for everyone in the world. The company values collaboration, innovation, and diversity, fostering a supportive environment where employees can grow and contribute to impactful products. Canva celebrates all skills and backgrounds, emphasizing a growth mindset, connectivity, and fun in the workplace.

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