Product Marketer

About the Role

Key Responsibilities

• Develop and refine product positioning and messaging that differentiates Wisetail in the market.
• Conduct market research to understand customer needs, buying behavior, and competitive positioning.
• Collaborate with product, sales, and marketing teams to create and execute revenue-driving strategies.
• Lead product launches, ensuring effective communication and cross-functional alignment.
• Monitor the competitive landscape and provide insights on market trends and positioning.
• Support internal teams by providing sales and client success enablement tools, training, and updates.
• Measure and optimize the buyer journey to improve product adoption and usage.
• Gather and analyze data to support product marketing strategies and business decisions.

Requirements

• 2-5 years of experience in SaaS product marketing, preferably in a multi-product environment.
• Strong ability to simplify complex ideas and tailor messaging for different audiences.
• Experience analyzing win/loss data, customer insights, and market research to refine product positioning.
• Excellent project management skills with strong attention to detail and ability to prioritize effectively.
• A proactive and curious mindset with a strong ability to collaborate across teams.
• Reside in and be authorized to work in the United States, as this is a remote position.

Nice to Have

• Experience in a fast-paced, multi-product SaaS environment.
• Knowledge of the learning management system (LMS) or training platform industry.

Qualifications

• Educational background is not explicitly specified, but relevant experience in SaaS product marketing is required.

Benefits & Perks

• Medical, dental, vision, life, disability insurance.
• 401(k) with company match.
• Generous vacation and sick time (PTO).
• Tuition reimbursement.
• Competitive compensation packages.