Product Marketing Associate

About the Role

Key Responsibilities

• Support messaging & positioning by creating clear, compelling messaging that highlights the value of Luma's products, and help update and maintain message libraries and talk tracks.
• Assist in sales enablement by helping build pitch decks, one-pagers, and other materials for customer-facing teams such as AEs, SDRs, and customer success managers.
• Coordinate product and feature launches, including internal rollout materials and launch announcements.
• Conduct market and competitive research to understand buyers, competitors, and target markets, and help maintain competitive battlecards and persona profiles.
• Collaborate with writers, designers, and product managers to produce content such as blog posts, product overviews, presentations, and customer-facing collateral.
• Manage and maintain partner and marketplace listings, and build positive relationships with key analysts and industry influencers.
• Partner with teams across the company, including product, engineering, sales, and customer success, to ensure alignment and execution of product marketing initiatives.
• Learn and grow by gaining skills in product positioning, GTM execution, and customer storytelling under mentorship.

Requirements

• 1-2 years of experience in general marketing, communications, or a related field.
• Strong writer and communicator with an interest in making complex ideas easy to understand.
• Enthusiastic about working on a small team with a big impact and eager to learn.
• Comfortable working in a fast-paced environment with evolving priorities.
• Organized and detail-oriented with the ability to manage multiple tasks at once.

Nice to Have

• Experience in B2B or healthcare marketing (not required but a plus).
• Specific experience in product marketing (not required).

Qualifications

• Educational background or certifications are not explicitly specified, but experience in marketing or related fields is implied.

Benefits & Perks

• Health insurance (Luma Health covers 99% of employee and 85% of dependent premiums).
• Flexible Time Off.
• Wellness Programs.
• Discounted Perks.
• 401(k) and Company Equity.