Product Marketing Director

About the Role

Key Responsibilities

• Lead the development and execution of comprehensive go-to-market (GTM) strategies for new and existing product lines, including segmentation, buyer group and persona definition, ICPs, launch planning, and sales readiness.
• Define differentiated messaging and positioning that aligns with the unique needs and pain points of various buyer personas and vertical markets.
• Serve as a strategic advisor to sales by creating high-impact enablement assets (e.g., pitch decks, ROI calculators, battle cards) and delivering training to improve deal execution.
• Conduct and synthesize market, customer, and competitive intelligence to inform strategic decisions, shape product roadmap discussions, and support field strategy.
• Create a range of sales and marketing content, such as customer success stories, white papers, and solution briefs to support the buyer journey.
• Partner with demand generation to ensure marketing campaigns are aligned with positioning, messaging, and product priorities.
• Measure and report on the performance of product marketing initiatives, using data to refine and improve GTM effectiveness continuously.
• Collaborate with product management to prioritize features based on market demand and support launches with clear, customer-facing messaging.
• Represent product marketing in cross-functional initiatives, balancing near-term execution with long-term strategic planning.

Requirements

• Relevant degree in Marketing, Business, Healthcare Administration, or related field preferred; MBA or relevant advanced degree is a plus.
• 7 or more years of relevant experience in product marketing in enterprise SaaS required.
• Healthcare industry experience with data and analytics products is strongly preferred.
• Proven success in developing and executing GTM strategies that drive measurable results.
• Deep understanding of enterprise SaaS, sales cycles, buying committees, and complex customer journeys.
• Exceptional storytelling, messaging, and communication skills across audiences, including C-Suite.
• Strong relationship-building, influencing, and collaboration abilities across functions and levels.
• Highly organized, adaptable, and skilled in managing multiple priorities with a strategic mindset.
• Proven collaborator with excellent communication skills and a desire for continuous learning and innovation.
• Curiosity and a desire to continuously learn more.

Nice to Have

• Experience with healthcare data and analytics products.

Qualifications

• Degree in Marketing, Business, Healthcare Administration, or related field preferred.
• MBA or relevant advanced degree is a plus.

Benefits & Perks

• Comprehensive benefits plan.
• Position is incentive eligible.