Product Marketing Director, eCommerce

About the Role

Key Responsibilities

• Drive a consistent, deep understanding of the market and competitive landscape.
• Translate insights into fuel to influence product roadmap and experimentation to create value for couples planning their weddings.
• Bring together and craft the story into compelling and comprehensive product positioning, reasons to believe, and claims.
• Proactively monitor and produce recommendations based on performance analysis and learnings.
• Deep product and marketing comprehension and comfort, along with a technical understanding to enable close cross functional partnership.
• Tailor communication of high level strategic initiatives and specific detailed tactics appropriately, internally and externally, by audience.
• Confidently deliver clear verbal and written communications.
• Implement thoughtful and proactive ways to deliver a diverse and inclusive offering to meet unique user needs and enable a personalized and authentic planning experience.

Requirements

• 10+ years of digital Product Marketing experience.
• Experience working with tech and eCommerce focused businesses, optimizing for conversion and repeat purchasing.
• Experience with consumer research best practices including packaging and pricing strategies.
• Proficiency in partnering with CRM to create strategic, delightful and highly performant consumer touchpoints.
• Imaginative, solution oriented and strong point of view with a knack for persuasion and hypothesis building.
• Proven history successfully partnering with Product and Marketing teams to get valuable, differentiated products to market and keep them there.
• Ability to drive urgency and clear prioritization based on impact related to user problems.
• Exceptional communication and problem-solving skills.
• Extremely detailed-oriented and calm under pressure.
• Ability to manage multiple projects at one time, prioritizing and organizing effectively.
• Outstanding writer and editor with exceptional attention to detail.
• Ability to work in a fast-paced environment with all levels of management.
• Passion for consumer-centric thinking, developing performant messaging, and using data to drive alignment and prioritization.

Nice to Have

• Deep understanding of users and putting them at the center of everything.
• Respectful and acting with the highest integrity.
• Comfort with constructive conflict to get to the right answer.
• Setting clear ambitious goals and persevering through obstacles.
• Seeking feedback and continuous growth.

Qualifications

• Formal educational background not explicitly specified, but extensive experience in digital product marketing is required.

Benefits & Perks

• Flexible vacation and generous parental leave.
• Support for growth, development, and happiness of employees.
• Hybrid work approach with in-office and virtual collaboration supported.
• Office locations in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.
• Engaging perks and discounts, mental wellbeing, physical health, and financial planning support.