Product Marketing Director, Software

About the Role

Key Responsibilities

• Own product marketing strategy for Extreme's software portfolio, including Extreme Platform ONE, cloud-based management, and AI-driven applications.
• Develop market segmentation, buyer personas, and customer journey maps to guide messaging and GTM programs.
• Define competitive positioning, differentiation, and market opportunities in alignment with Extreme's growth objectives.
• Craft compelling, differentiated product marketing messaging and value propositions for cloud-based and AI-driven platforms.
• Build customer-facing content including solution briefs, white papers, datasheets, presentations, product demos, analyst reports, explainer videos, and web content.
• Partner with AR/PR teams to amplify Extreme's leadership in cloud-based networking, AI for networking, AIOps, and enterprise SaaS solutions.
• Lead GTM planning and execution for software launches, roadmap announcements, and feature rollouts.
• Drive alignment with Demand Generation and Field Marketing on campaigns, webinars, events, and digital initiatives.
• Support analyst relations, competitive intelligence, and thought leadership to strengthen Extreme's market presence.
• Create and deliver enablement assets: playbooks, battlecards, ROI calculators, and competitive guides.
• Present to and train global sales and SE teams on positioning, objection handling, and customer outcomes.
• Partner with Revenue Enablement to ensure consistency of Extreme's software story across all channels.
• Engage with customers, partners, and industry analysts to collect insights and validate messaging.
• Build use cases, case studies, and customer success stories that highlight software-driven business outcomes.
• Represent Extreme in executive briefings, customer advisory boards, and industry events.

Requirements

• 10+ years in Product Marketing, Solutions Marketing, or GTM leadership, ideally in enterprise networking, network management, SaaS, or IT data center infrastructure.
• Proven success in leading software or platform marketing programs that drive adoption and revenue growth.
• Deep understanding of enterprise networking: wired, wireless, SD-WAN, and fabric architectures.
• Expertise in cloud-based network management, SaaS GTM models, and AI/ML for IT operations (AIOps).
• Familiarity with subscription and consumption-based pricing models.
• Ability to translate technical innovations into business value for multiple personas.
• Skilled at competitive and market analysis to identify whitespace opportunities.
• Exceptional written, verbal, and presentation skills to simplify complex software and AI technologies into compelling narratives.
• Strong cross-functional leadership skills with experience influencing Product, Sales, Marketing, and Executive stakeholders.
• Bachelor's degree in marketing, Business, or related field required; MBA preferred.

Nice to Have

• Experience in enterprise networking, SaaS, or IT data center infrastructure.

Qualifications

• Bachelor's degree in marketing, Business, or related field.
• MBA preferred.