Product Marketing Director Women's Health

About the Role

Key Responsibilities

• Define the where to play and right to win for the category segment by synthesizing global consumer and supplement category market trends in a health need state to develop a global approach to capture the most value for Kerry with science-backed, clinically studied ingredients across supplements, food and beverage, and pet categories.
• Define new opportunities by developing the Target Product Blueprint, a voice of customer, consumer insight-backed document that defines and prioritizes the jobs to be done, value to be gained, and specifications to be met.
• Collaborate with the pod team to develop the innovation pipeline through product renovations, research clinical trials, and new-to-the-world solutions to meet the needs of defined new opportunities within the target product blueprint.
• Manage continuous growth by creating an innovation pipeline with outputs every 1, 3, and 5 years, correlating with horizon one (new positioning), horizon two (research clinical trials), and horizon three (new to the world products).
• Partner with product management to benchmark new growth opportunities, portfolio gaps, new products, renovations, clinical trials, and M&A against the target product blueprint, and recommend build or buy approaches.
• Develop business cases to evaluate, prioritize, and balance solution elements, facilitating choices around new products, renovations, and research to ensure the best global solution for Kerry.
• Lead the health platform 'deep dives' including consumer and category market trends, opportunity sizing, competitive analysis, and internal capability assessment to provide strategic recommendations.
• Identify new growth opportunities and portfolio gaps within the health portfolio and partner with product management to recommend build vs. buy strategies.
• Own, maintain, and evolve Kerry's global positioning in health and all 'hero' technologies underneath the health platform.
• Create 'plug and play' global health content toolkits for regional mobilization.
• Lead new product launches for the health platform, including value proposition creation, content development, and integrated marketing campaigns.
• Partner with R&D on internal new product innovation projects, collaborating on the design and strategic objectives of clinical studies.

Requirements

• Excellent communication skills, verbal and written; strong presentation and positioning skills.
• Ability to influence without direct authority; strong entrepreneurial mindset; ability to navigate ambiguity.
• Strategic planning experience with the ability to design and organize strategies for competitive advantage.
• Excellent team and leadership skills, with experience working cross-functionally at all organizational levels.
• Capable of leading and facilitating efficient meetings and workshops, training sales, and holding people accountable.
• Ability to develop networks and manage stakeholders with clear, trustworthy communication.
• Strong project management and change management skills, with the ability to manage multiple projects simultaneously and prioritize effectively.
• Highly organized with a proven track record of delivering high-quality results on time.

Nice to Have

• B2B marketing experience in a global organization.
• Experience in the supplements or nutraceutical industry.
• Experience working in a matrix organization.

Qualifications

• Minimum BS in Business or Marketing with 10+ years of relevant experience or MBA with 8+ years in business/marketing.
• Master's degree or higher in a related nutrition, medical, or food science field related to key health platform categories (Cognitive, Digestive, Immune, Women's, CIA).