Product Marketing Engineer

Emerson

Austin, TX

Full Time

Director

about 1 month ago

Job Description

About the Role

The chief product marketing manager drives customer adoption of NI products and solutions for automated test and measurement through a wide range of tactics including execution outbound marketing activities and sales training &amp; enablement. This role will be responsible for leading a cross-functional team in the creation and execution of a go-to-market plan for a given product or application area, and is responsible for the success of the product line revenue. Successful candidates are outstanding leaders with strong communication skills, strategic acumen, and deep knowledge of NI's products, value proposition, and customers.

Key Responsibilities

Leads a cross-functional team to develop a Go-to-Market plan for target application areas
Works alongside integrated marketing counterparts to define and execute plans for market awareness and demand generation
Is the single source of truth to represent the value proposition and differentiation for products, synthesizing input from internal and external partners
Mentors junior product marketers to develop skills and understanding of product and application differentiation
Leads development of both product and application level marketing content for automated test and customer-facing messaging
Creates content including demos, whitepapers, presentations, videos, and more

Requirements

10+ years of relevant industry experience, preferably in test engineering development or other technical roles
Strong familiarity and belief in NI software (LabVIEW, TestStand, Flexlogger, etc.) and NI hardware platforms (PXI and cDAQ/cRIO)
Exceptional strategic and business acumen with the ability to lead through influence
Strong communication skills, including technical writing and presenting
Self-motivated with a collaborative work ethic
Some national and international travel required (5-10%)

Qualifications

Educational background not explicitly specified, but extensive industry experience required

Benefits & Perks

Flexible, competitive benefits plans including medical insurance, dental, and vision coverage
Employee Assistance Program, 401(k), tuition reimbursement
Employee resource groups, recognition programs
Flexible time off plans, including paid parental leave, vacation, and holiday leave

Working at Emerson

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. We invest in your success through mentorship, training, and leadership opportunities. We recognize the importance of employee wellbeing and provide flexible, competitive benefits to meet physical, mental, financial, and social needs.

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