Product Marketing Manager

About the Role

Key Responsibilities

• Developing and executing comprehensive product strategies and roadmaps for consumables, aligned with market needs and company goals
• Driving the success of the HID FARGO consumables business by identifying enhancements and managing the full product lifecycle
• Collaborating with sales, support, and cross-functional teams to gather insights and align priorities
• Leading the definition and implementation of portfolio improvements based on customer and market requirements
• Identifying market opportunities and emerging trends to inform product planning
• Collaborating with R&D, marketing, sales, and operations to guide new product development and ensure product-market fit
• Coordinating product launches with cross-functional stakeholders for timely and successful release execution
• Conducting market and competitive research to uncover unmet needs and inform product decisions
• Understanding and interpreting analytical data to develop business recommendations
• Representing HID Global as a subject matter expert at industry and customer-facing events
• Partnering with internal teams to support execution of product strategies and business plans
• Working with vendors to uncover opportunities for enhanced customer and business value
• Aligning stakeholders across departments to ensure cross-functional success
• Focusing on end-user needs to prioritize and deliver impactful solutions
• Building strategic product roadmaps and executing with a high sense of accountability
• Driving results through proactive planning, feedback integration, and continuous improvement
• Championing product value across the organization and securing internal alignment
• Communicating effectively and building strong relationships across functions

Requirements

• A bachelor's degree in engineering, business, or a related field, or equivalent work experience
• Prudent technical comprehension skills related to electro-mechanical systems, electronic hardware, and software solutions
• 2-3 years of experience in product management, new product development, or strategic marketing roles
• Customer-focused mindset and ability to understand and align to end user needs
• Strong analytical and strategic marketing skills, with the ability to translate data and market insights into actionable strategies
• Proven collaboration and cross-functional team management skills
• Demonstrated cross-functional interaction with Sales, Quality, Finance, and Operations
• Experience in an international, multi-site, and multicultural business environment
• Product development expertise from concept to product launch

Nice to Have

• Experience working with electro-mechanical systems, hardware, and software solutions
• Experience in a global organization with diverse teams
• Proven success in driving new product development and product line management

Qualifications

• Bachelor's degree in engineering, business, or a related field, or equivalent work experience

Benefits & Perks

• Competitive salary and rewards package
• Competitive benefits and annual leave offering
• A vibrant, welcoming & inclusive culture
• Extensive career development opportunities and resources
• Opportunity to be part of a global organization pioneering hardware, software, and services