Product Marketing Manager

About the Role

Key Responsibilities

• Develop and articulate compelling value propositions and positioning for the credit union's products and services that resonate with business partnerships and members.
• Partner with product teams to define product benefits and features aligned with the needs of business partnerships and members.
• Lead the development and execution of go-to-market plans for business relationship events and retail branch grand openings, ensuring cross-functional alignment with sales, operations, legal, and digital teams.
• Craft targeted marketing campaigns, including messaging, creative assets, and channel strategies, to drive awareness and adoption.
• Collaborate with internal stakeholders to develop sales enablement tools, such as guides for member growth promotions.
• Serve as the liaison between the Marketing team and Business Development and Retail teams to ensure alignment on priorities and deliverables.
• Partner with member experience and data teams to identify trends, pain points, and opportunities to enhance the member journey.
• Build relationships with external partners, vendors, and community organizations to amplify marketing efforts.
• Plan and execute multi-channel campaigns, including digital advertising, email marketing, social media, branch activations, and community outreach.
• Monitor and analyze campaign performance metrics to optimize marketing efforts and ROI.
• Use data and member insights to refine strategies, improve engagement, and achieve growth targets.
• Collaborate with retail and business development teams to plan on-site activations at branch grand openings, university partners, or other community-based events.
• Work with community partners to schedule events and support resources such as catering, photography, staffing, and volunteers.
• Be present on-site to set up, monitor, and tear down event activations.
• Adhere to all company policies, procedures, and business ethics codes, including regulatory training and compliance with laws such as BSA, AML, Patriot Act, OFAC, and Fair Lending regulations.

Requirements

• Minimum of three (3) years' experience in product marketing.
• Minimum of three (3) years' experience in marketing project management.
• Minimum of two (2) years' experience with financial institutions, credit unions, or banking industry.
• Bachelor's degree in business, communications, or marketing, or four (4) years of relevant experience in lieu of a degree.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook).
• Strong project management and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to develop and maintain effective, collaborative relationships across all levels of the organization.
• Ability to manage multiple projects and meet deadlines.
• Demonstrated service-focused attitude and professionalism.

Nice to Have

• Bilingual in Spanish and English.
• Experience analyzing and integrating campaign performance metrics and member insight data.
• Critical thinker capable of adapting and delivering results in uncertain environments.

Qualifications

• Bachelor's degree in business, communications, or marketing, or four (4) years of relevant experience.
• Minimum of three (3) years' experience in product marketing.
• Minimum of three (3) years' experience in marketing project management.
• Minimum of two (2) years' experience with financial institutions, credit unions, or banking industry.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook).
• Must be bondable.

Benefits & Perks

• Not explicitly specified in the description.