Product Marketing Manager

Azazie

San Jose, CA

Full Time

Mid Level

90k-120k

5 days ago

Job Description

About the Role

AZAZIE stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories. Designed in Los Angeles, AZAZIE disrupts the traditional wedding industry by presenting made-to-order gowns at an affordable price point. The brand is dedicated to promoting body-positive fashion, ensuring that all dresses, available in sizes 0-30, are meticulously cut and sewn to order. Explore our website, where you'll find hundreds of bridal and bridesmaid gowns and dresses, spanning over 80+ enticing color options. We are looking for a Product Marketing Manager to lead Azazie's digital shopping experience, ensuring our website, campaigns, and customer journeys drive measurable growth in engagement, conversion, and retention.

Key Responsibilities

Own and execute marketing campaigns, promotions, and seasonal sales to drive traffic, engagement, and revenue.
Manage lifecycle marketing channels (email, push notifications, SMS) to deliver personalized, high-performing campaigns.
Develop campaign calendars and coordinate with cross-functional teams to align promotions with product launches and seasonal events.
Track ROI and KPIs for campaigns, promotions, and channel performance; continuously optimize for impact.
Define and execute website optimization strategies to improve UX, conversion rates, and customer engagement.
Collaborate with designers, developers, and product managers to launch and enhance features supporting marketing initiatives.
Conduct A/B tests, analyze site performance, and leverage insights to improve the end-to-end shopping journey.
Conduct market research and competitor analysis to identify trends, gaps, and opportunities in e-commerce and fashion.
Gather and analyze customer feedback to refine messaging, promotions, and product positioning.

Requirements

BS in Marketing, Business, Analytics, or related field.
3+ years of experience in product marketing, e-commerce marketing, or digital marketing (fashion/wedding industry a plus).
Hands-on experience with lifecycle marketing tools (Klaviyo, Mailchimp, Iterable, etc.) and web analytics platforms.
Proven ability to plan and execute multi-channel campaigns (email, SMS, push) that drive measurable results.
Strong analytical skills with a track record of optimizing promotions and marketing performance.
Excellent communication, project management, and cross-functional collaboration skills.

Nice to Have

Experience in the fashion or wedding industry.

Qualifications

Bachelor's degree in Marketing, Business, Analytics, or related field.

Benefits & Perks

100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period.
Paid vacation days and sick leave.
Paid Holidays + Floating Holidays.
401k.
Free snacks and drinks in office.
Employee discount.
Company engagement events.

Working at Azazie

Azazie, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. The company complies with applicable state and local laws governing nondiscrimination in employment in every location in which it has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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