Product Marketing Manager

About the Role

Key Responsibilities

• Develop and own product positioning, messaging, and value propositions for key products and segments that reflect customer needs and market trends.
• Drive go-to-market strategy for new product launches and major feature releases.
• Collaborate with the marketing team to create thought leadership content, case studies, and product storytelling tailored to health systems, payers, and employers.
• Create and update sales enablement materials such as pitch decks, one-pagers, and battlecards.
• Maintain and share competitive intelligence that supports Sales and Customer Success in winning and retaining customers.
• Gather and analyze voice-of-customer feedback in partnership with Product and Customer Success teams to inform roadmap and messaging.
• Support Product, Sales, and Strategy teams in developing ROI narratives and communicating the value of Fabric's solutions.

Requirements

• 3+ years of experience in product marketing, preferably in healthcare technology, SaaS, or B2B enterprise.
• Relevant experience in consulting or marketing strategy will also be considered.
• Ability to translate complex or technical concepts into clear, compelling messaging.
• Experience supporting sales with enablement materials and competitive positioning.
• Collaborative and adaptable, with the ability to navigate ambiguity in a fast-paced environment.
• Excellent storyteller with an eye for content and design, and the ability to tailor messaging to different audiences.
• Strategic mindset with initiative and follow-through.

Nice to Have

• Familiarity with the healthcare industry, especially marketing to health systems, payers, and/or employers.