Product Marketing Manager

About the Role

Key Responsibilities

• Conduct market analysis to find opportunities and customer needs.
• Lead brainstorming sessions to generate innovative product ideas.
• Refine ideas into detailed product concepts and specifications.
• Oversee the creation of prototypes to test and validate concepts.
• Coordinate with product marketing user testing and feedback to ensure product viability.
• Develop go-to-market strategies and coordinate product launches.
• Manage the product launch phase, including marketing and distribution.
• Collaborate on strategies to increase market penetration and sales.
• Optimize product performance and profitability during the maturity phase.
• Plan for product phase-out and transitioning customers to new solutions.
• Gather and analyze customer use cases to understand needs.
• Evaluate the potential impact and value of each feature.
• Prioritize features based on available resources and strategic goals.
• Incorporate user feedback to refine feature priorities.
• Ensure feature development aligns with overall business goals.
• Define the product vision and long-term goals.
• Create detailed timelines for product development and releases.
• Establish key milestones and deliverables for the product.
• Keep collaborators advised and aligned with the roadmap.
• Adjust the roadmap based on market feedback and changing priorities.
• Specify features and functionalities of the product.
• Define performance, security, and usability criteria.
• Understand and document user needs and expectations.
• Outline technical specifications and constraints.
• Ensure the product meets all relevant regulatory requirements.
• Conduct market research to understand market conditions and competition.
• Develop pricing models to improve profitability and market share.
• Predict future sales volumes and revenue.
• Estimate production, development, and operational costs.
• Create business cases to support investments and expected returns.
• Provide detailed descriptions and benefits of the product.
• List technical details and features.
• Include visuals to showcase the product.
• Offer pricing and availability information.

Requirements

• Bachelor's Degree in Marketing.
• Relevant years of experience in technical sales or marketing environment with progressive levels of responsibility.
• Excellent leadership skills to lead and encourage outstanding effort and results from direct reports, third-party reps, and distribution channels.
• Advanced strategic selling and negotiation skills.
• Proven analytical, and written & oral communication skills.
• Intermediate knowledge of MS Word, Excel, PowerPoint, etc.
• Able to travel 60% to meet business needs.
• Authorized to work in the United States without sponsorship now and in the future.

Nice to Have

• 10+ years' experience in technical sales or marketing environment with dynamic levels of responsibility.

Benefits & Perks

• Competitive base salary within the local market.
• Performance-based rewards during the annual merit review.
• Flexible, competitive benefits plans including medical, dental, and vision insurance.
• Employee Assistance Program, 401(k), tuition reimbursement.
• Employee resource groups, recognition programs.
• Flexible time off plans, including paid parental leave, vacation, and holiday leave.