Product Marketing Manager (1684)

Coresite

Denver, CO

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

At CoreSite, we empower a more connected future through high-performance data centers and interconnection solutions. Recognized as a trusted partner in digital transformation, our strategically located facilities and innovative services enable businesses to connect, collaborate, and grow in an ever-evolving technological landscape. Our culture is defined by operational excellence and a relentless drive for innovation. We foster a collaborative environment where every team member is valued, wins are celebrated as a team, and ownership is part of our DNA. At CoreSite, we're not just building state-of-the-art infrastructure—we're creating a community of forward-thinkers committed to solving complex challenges and delivering exceptional customer experiences.

Key Responsibilities

Serve as the product expert, collaborating closely with Product, Engineering, Sales, and the broader Marketing teams to ensure alignment and consistency in messaging and strategy.
Develop clear, compelling, and effective sales and partner enablement training materials (e.g., battlecards, demos, presentations, FAQs, and training) that simplify CoreSite's complete suite of interconnection solutions for non-technical audiences.
Establish and maintain a competitive intelligence program that informs GTM strategy, shapes product positioning, and empowers Sales with data-driven, actionable insights.
Drive cross-functional alignment between Marketing and Sales, ensuring product marketing programs support pipeline generation, sales engagement, and new customer acquisition.
Define, design, build, and scale repeatable Marketing and Sales playbooks, competitive programs, and high-quality technical content, ensuring they are aligned with corporate marketing objectives, brand guidelines, and product value proposition.
Lead customer and prospect segmentation initiatives by continuously enhancing ideal customer profiles (ICPs) and buyer personas. Partner closely with demand generation teams to develop and execute highly targeted, compelling interconnection marketing campaigns.
Create a structured competitive reporting framework, to deliver regular insights and strategic readouts to Marketing leadership and key stakeholders.
Promote and demonstrate the behaviors consistent with CoreSite's Culture and Core Values.