Product Marketing Manager

Opensignal

Boston, MA

Full Time

Senior

95k-132k

12 days ago

Job Description

About the Role

We're looking for a strategic and creative Product Marketing Manager/Senior Marketing Manager to join our growing Marketing team. In this role, you'll be the voice of our products in the market—crafting compelling narratives, driving go-to-market (GTM) strategies, enabling sales, and owning the messaging that positions our products effectively to customers and prospects. This role also plays a key part in shaping and executing our digital marketing efforts for our product portfolio across the company including the product social media strategy. This role will work closely with stakeholders to amplify product messages, increase brand awareness, and engage our target audiences across multiple platforms.

Key Responsibilities

Develop and own the go-to-market strategy for new product launches, feature releases, and updates.
Craft clear, compelling messaging and positioning for products tailored to key personas and market segments.
Collaborate with Product Management to understand roadmaps, define value propositions, and translate technical features into customer-centric benefits.
Create product-related content including presentations, landing pages, blog posts, and videos.
Conduct competitive analysis and market research to inform positioning and messaging.
Work cross-functionally with Sales, Customer Success, and Demand Generation to drive awareness and adoption.
Create campaigns for prospects, new customers, and existing customers.
Enable Sales with tools, training, and collateral that articulate the product value and differentiation.
Partner with stakeholders to create engaging social media assets including posts, videos, and infographics that showcase product value.
Use social channels to support thought leadership, product launches, and customer stories.
Collaborate with influencers, customers, and partners to amplify content and messaging.

Requirements

Telecom experience required.
5 to 7 years of experience in product marketing or related marketing roles in the B2B SaaS or tech space.
Strong understanding of marketing strategy, positioning, and storytelling.
Demonstrated ability to manage cross-functional projects and product launches.
Experience creating and executing content strategies for digital marketing and social media platforms (LinkedIn, Twitter/X, YouTube, etc.).
Excellent verbal and written communication skills.
Data-driven mindset with experience using analytics tools to track and report performance.

Nice to Have

Experience with Hubspot, ZoomInfo.
Ability to thrive in a fast-paced, high-growth environment.

Qualifications

Experience in product marketing or related roles in the B2B SaaS or tech space.
Relevant experience in digital marketing and social media content creation.

Benefits & Perks

Be part of an innovative team shaping the future of connectivity and data insights.
Collaborate with a passionate, global team committed to excellence and growth.
Enjoy flexibility, ownership, and opportunities to grow your career in a dynamic environment.