Product Marketing Manager

About the Role

Key Responsibilities

• Support the development and execution of product marketing strategies for Slide's insurance products, including market launches, product positioning, and differentiated messaging.
• Conduct customer and market research efforts in partnership with Marketing Analyst to uncover insights and provide findings to inform product development, competitive strategy, and marketing communications.
• Work closely with Product, Underwriting, Compliance, Claims, Sales, and Marketing teams to align product updates and launches, rate changes, and campaign priorities.
• Create campaign messaging to drive product awareness, lead generation, conversion, and engagement across both direct-to-consumer and agent channels.
• Collaborate with UX, Engineering, Marketing, and In-House Agency teams to ensure the direct-to-consumer product experience (including online quoting and onboarding) is compelling, cohesive, and conversion-optimized.
• Ensure product information is clearly and persuasively presented across websites, quote flows, and customer app.
• Develop, write, and manage marketing collateral including landing pages, one-pagers, decks, emails, digital ads, blog content, FAQs, and presentations.
• Provide customer-facing teams with clear talking points and training materials to ensure consistent, confident communication and a cohesive brand experience.
• Gather customer insights through surveys, interviews, and feedback loops to influence product development and marketing narratives.
• Ensure all marketing strategies, materials, and messaging comply with state-specific insurance regulations, Slide's brand, and internal review processes.
• Model ethical behavior and execute responsibilities in accordance with Slide's core values, ethics, and information protection policies.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in marketing or business (strongly preferred).
• Minimum of 3-5 years of experience in product marketing.
• Minimum 1-2 years of experience developing product positioning for homeowners' insurance products or similar industry experience.
• Strong knowledge of insurance marketing regulations, including compliance with state DOI guidelines.
• Proven history of leading go-to-market strategy and execution for new products or feature launches.
• Ability to craft customer-centric product positioning and messaging that translates technical or regulated products.
• Skilled in conducting and synthesizing market research, competitive analysis, and customer insights.
• Support both direct-to-consumer and agent/channel-driven marketing strategies.
• Excellent interpersonal, planning, organizational, and time management skills.
• Data-driven, analytical approach.
• Strong written and verbal communication skills.
• Ability to interpret and apply laws, rules, regulations, policies, and operational guidelines.
• Proficient in Microsoft 365 applications such as Teams, SharePoint, Word, Excel, PowerPoint, and Outlook.

Nice to Have

• Industry designations or certifications (e.g., PMC or PMA).

Qualifications

• Educational background in marketing or business (preferred).
• Experience in product marketing, especially within the insurance industry.

Benefits & Perks

• Comprehensive and affordable benefits package covering health, emotional, financial, social, and professional aspects.
• A Lifestyle Spending Account contributed to monthly for use on benefits that suit individual needs.
• Opportunity to be part of a fun, innovation-driven culture fueled by Passion, Purpose, and Technology.
• Opportunities for collaboration, social events, and inclusive activities across departments.